Video Marketing Weekly from Penrose Productions 10/11/16

Here’s our collection of information and articles about video marketing that we have gathered from around the web the past week. The main article this week is titled “Create an Amazing Promo Video.” Check it out.

At Penrose Productions we are very pleased to offer this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 10/4/16

Here’s this week’s video marketing collection of information and articles that we have gathered from around the web. The featured article this week is titled “The Ultimate Guide to Video Marketing.” Check it out.

At Penrose Productions we are very pleased to offer this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/27/16

Here’s our latest video marketing collection of information and articles that we have gathered from around the web in the past week. The featured article this week is about advertising video strategies. Check it out.

At Penrose Productions we are very happy to offer this collection of articles to help our clients and others become better informed in the arena of video marketing.

For help with your video advertising strategy give us at call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/20/16

Here we go again. Penrose Productions is happy to share this compendium of articles to help our customers and others become better informed in the area of video marketing.

For help in your business check out the article on promo videos and then give us a call. You can reach us here: Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/13/16

As usual we have more video marketing news. Lots going on here. Check out the headline article on Adobe Live Video.

Penrose Productions is happy to offer this compendium of articles to help our customers and others become better informed in the area of video marketing.

For help in your business consider Facebook video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 9/6/16

As usual we have more video marketing news. Even after this last 3 day weekend there is plenty new in the arena of video marketing posted around the web in the last week. Check it out.

Penrose Productions is pleased to offer this compendium of articles to help our customers and others become better informed in the area of video marketing.

For help in your business consider Facebook video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 8/30/16

Once again we have the latest video marketing information and articles that we have gathered from around the web. The featured article this week is about Pinterest videos. Check it out.

Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider Facebook video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 8/23/16

Once again we have the latest video marketing information and articles that we have gathered from around the web. The featured article this week is about the need to think about how you’re going to market that new product of service.

Penrose Productions is delighted to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider Facebook video marketing from the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 8/16/16

Once again we have the latest video marketing information and articles that we have gathered from around the web. The featured article this week is about social media videos and how to make them.

Penrose Productions is very happy to offer this compilation of articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider Facebook video marketing from the folks at Penrose Productions: 650-969-8273

Facebook Videos for Marketing

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time and knowing how to tap into that audience. In the age of social media, Social media platforms are numerous, but your potential customers probably favor one or two over the others. if you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.

This is particularly true in the area of video marketing.

For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.

facebook videos or youtube

One of the most successful video marketers is Gary Vaynerchuk, who has succeeded wildly with his videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.

If your customers hang out on Facebook, you need to take this advice to heart.

That is because the Facebook video algorithm for which videos they will suggest and show actually strongly favors those who stay on Facebook. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on their platform. Those are given a higher preference than any other metric – images, outbound links, status updates etc. This change allows Facebook to keep users on its platform instead of sending them away to YouTube etc. for viewing videos.

So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.

Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most interested in your brand or service. By doing this, you are automatically increasing your engagement since folks that are interested in your brand are more likely to share and interact with your videos, giving you the maximum bang for your advertising and video marketing buck.