Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/24/17

Here’s this week’s edition of Video Marketing Weekly.

We’ve assembled many articles from around the internet from the past week. Folks are cranking up the dialogue for an exciting year of video marketing. 2017 will be showing lots of new innovations in the field.

artificial intelligenceOn that topic, the lead article for this week’s compilation of articles from around the web is one from MarTech Advisor titled “How Marketers Can Use Experiential AI to Jump Start Video Marketing.” The article begins at a very high level and identifies for example, Saas from Magisto,is a good one and comments that the new platform “uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.”

This certainly only scratches the surface of using AI for video marketing.

Not only will it speed the video creation process but be extremely useful in tracking, serving, and increasing ROI.

But please read over and the various articles and see what you think.

Let us know. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Production: Should you Hire it Out?

Video production is an essential marketing tactic for those in business.

Video production is becoming increasingly important in the marketing mix for businesses of all sizes. In fact, in a Cisco white paper on the future of internet traffic, they say “Globally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017.”

The marketer who disregards this video trend is doomed to become a dinosaur, regardless of the industry or size of company.

I recently read a fascinating book by Perry Marshall that expands on the widely known 80/20 Theory of Richard Koch. It’s focus is on the implications for sales and marketing.

pareto principleMarshall’s 2013 book “80/20 Sales and Marketing: the Definitive Guide to Working Less and Making More” explores the Pareto Principle and it’s many applications throughout life in general as well as business.

In it Marshall emphasizes the “power curve” and it’s many implications. This graph, for example, shows how 80% of church donations (time and money) come from 20% of the members. 

The same principle applies to the use of one’s time as a business owner, manager, or other position of responsibility. Using this curve/pattern to track important (e.g. high paying) tasks, we find that those fall to the right of the graph where all peak performances are charted.

The message is clear that people should try to operate as efficiently as possible, avoiding low value tasks.

Any good manager knows this and will offload as many chores as possible to be more productive. It’s a basic time management tool. However, the key lies not in how much to offload, but what.

Good managers and business owners don’t waste time on tasks for which they are not excellent.

From a video production perspective, the obvious point is to hire professionals to do that work. While current technology is terrifically affordable and easy to use, managers are still not the best people to do the video production work.

And yet we see it time and again in video production. Managers and business owners who would no sooner empty their own waste basket or paint the offices (or any other task of which they are capable) will try to do video.

Could it be because video production is fun?

Admittedly, we do enjoy our work. But video production, like any serious element of a marketing strategy, must be approached thoughtfully and with understanding. We have this picture of one of our video production shoots on the wall in our office:

video production maui

When new clients see it, the first question is “Is that Maui?” When we answer yes, they always comment, “You got to do video production work in Maui? You are SO lucky!”

Truth be known, when we shot a video for the Napili Kai Beach Club there, it was non-stop from early morning to dusk, for 5 solid days. To quote Steve Erwin (RIP) “we were sweatin’ bullets mate!” The weather was very warm (of course, it’s Hawaii) and we needed to get shots all day while the sun was in different positions and affecting lighting. We had dozens of set-ups and tear downs to capture the many different types of rooms and facilities on he property. Despite appearances, it was not fun…

Often, a company will try doing their own video production once, and when they discover the hassles or low quality, they come to us.

This can be to fix the video production that they tried to do themselves, or because of deadlines, the next video production they do. Tough lesson learned…

We welcome the chance to put managers and business owners back in the “power curve” by taking video production off their plate. We even have a directorial-only service where we direct your video production efforts so you can have the “fun.”

Posted 10/22/13

Leading the Video Production Field

Video production leadership is a Biblical principle.

back of the room video in San FranciscoThis last weekend we began video production work at a 3 day leadership conference for a company we’ve served for several years. In addition to producing training videos and communications pieces, we shoot this annual conference that is held at a top-notch hotel in San Francisco.

While “back of the room” video productions are not typically the most exciting projects for us to work on, we look forward to shooting this one every year. The conference is first class, all the way.

This begins with the client, who is a total leader in their field. Since taking over as CEO, the boss has lead the company on an amazing journey to increased revenue and profits. And one can see why — it’s all about the culture. The CEO sets the tone through his articulate style and creating an environment where everyone feels they’re part of a team, and all contribute to the company’s success.

As an aside, I launched our video production company 31+ years ago largely because of my disillusionment with corporate leadership. The examples I saw when I worked in the transportation industry in the 1970s and early 1980s were abysmal. Maybe if I had seen this type of leadership in my early career, I might have stayed in a corporate job!

In his opening remarks the CEO spoke about needing to serve others as a prerequisite to taking a leadership role, whether as a company or an individual.

That certainly resonated for us in our work as a video production company, as all we really provide is a service, and nothing else. If we can’t add value to our clients, we won’t be around. Since we’ve been in the video production business for well over 30 years, I think we’re living that philosophy. Not that the mission is ever over of course.

It also struck me that this is not a new principle. It’s found in many versions in the Synoptic Gospels of the New Testament. Jesus himself taught his disciples that “whoever wants to become great among you must be your servant.” (Matthew 20:26) Enough said…

 

Leading the Video Production Field

Video production leadership is a Biblical principle.

back of the room video in San Francisco

This last weekend we began video production work at a 3 day leadership conference for a company we’ve served for several years. In addition to producing training videos and communications pieces, we shoot this annual conference that is held at a top-notch hotel in San Francisco.

While “back of the room” video productions are not typically the most exciting projects for us to work on, we look forward to shooting this one every year. The conference is first class, all the way.

This begins with the client, who is a total leader in their field. Since taking over as CEO, the boss has lead the company on an amazing journey to increased revenue and profits. And one can see why — it’s all about the culture. The CEO sets the tone through his articulate style and creating an environment where everyone feels they’re part of a team, and all contribute to the company’s success.

As an aside, I launched our video production company 31+ years ago largely because of my disillusionment with corporate leadership. The examples I saw when I worked in the transportation industry in the 1970s and early 1980s were abysmal. Maybe if I had seen this type of leadership in my early career, I might have stayed in a corporate job!

In his opening remarks the CEO spoke about needing to serve others as a prerequisite to taking a leadership role, whether as a company or an individual.

That certainly resonated for us in our work as a video production company, as all we really provide is a service, and nothing else. If we can’t add value to our clients, we won’t be around. Since we’ve been in the video production business for well over 30 years, I think we’re living that philosophy. Not that the mission is ever over of course.

It also struck me that this is not a new principle. It’s found in many versions in the Synoptic Gospels of the New Testament. Jesus himself taught his disciples that “whoever wants to become great among you must be your servant.” (Matthew 20:26) Enough said…