Video Marketing Weekly from Penrose Productions 2/21/17

Here’s the latest about social media sharing in our latest edition of the Video Marketing Weekly.

social media sharingSocial media sharing is the featured topic in this week’s edition of the Video Marketing Weekly. While we have lots of other articles from throughout the web this week, the one that emphasizes social media sharing caught our eye.

This week, we didn’t focus on the headline article from our compilation, but rather we’re looking at a post titled “3 Way s to Get More Bang for Your Buck with Social Media Ads.”

The article has some good points about the platform you use for video ads, but we think the key point is the third one: “Always encourage social media sharing.”

This is often a tedious task, but one that can not be overlooked. In order to magnify your exposure to as many people as possible in your target audience, you need to promote social media sharing for your video ads. This can be done in many ways.

Please be sure to look over this article and let us know if we can help you define the targets and strategies for your social media sharing.

There are many additional articles in the Video Marketing Weekly, so we hope you’ll take the time to explore the hints in them to aid your strategy and tactics for using video marketing in your business. As always, let us know your thoughts on any of the articles gathered in this week’s edition, including the video research involved.

At Penrose Productions we are delighted to share this compilation of video marketing articles and posts to help our clients grasp the many opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that sharable video that you’ve always wanted) call us at Penrose Productions: 650-969-8273

Facebook Videos for Marketing

Can Facebook videos be used along with YouTube and other platforms for marketing?

Video marketing involves knowing where your audience spends most of its time and knowing how to tap into that audience. In the age of social media, Social media platforms are numerous, but your potential customers probably favor one or two over the others. if you are a business that has clients who frequent social media platforms (and that’s almost everyone nowadays) you need to be sure to reach them where they hang out.

This is particularly true in the area of video marketing.

For example, you shouldn’t be posting Facebook videos when trying to show off your product or service for industrial uses. Your target market does not look there for what you have to offer.

facebook videos or youtube

One of the most successful video marketers is Gary Vaynerchuk, who has succeeded wildly with his videos where he tastes and recommends (and coincidentally – not! – sells) wine. He points out in his article that if you want to do Facebook video marketing, you need to embed your videos directly on Facebook.

If your customers hang out on Facebook, you need to take this advice to heart.

That is because the Facebook video algorithm for which videos they will suggest and show actually strongly favors those who stay on Facebook. Facebook does not look kindly on links YouTube videos posted on their pages. Instead, they favor Facebook videos posted directly on their platform. Those are given a higher preference than any other metric – images, outbound links, status updates etc. This change allows Facebook to keep users on its platform instead of sending them away to YouTube etc. for viewing videos.

So if you want your video to get exposure and possibly go viral, you need to upload Facebook videos directly to Facebook rather than link to videos off that platform.

Further, as a video marketer, you need to harness the power of this increased preference for videos on Facebook by interacting with your audience using those native Facebook videos. Facebook also has powerful user data that you can use to target your niche audience using sponsored ads. By using targeting options such age, gender, location, interests etc. you can tap into users that are most interested in your brand or service. By doing this, you are automatically increasing your engagement since folks that are interested in your brand are more likely to share and interact with your videos, giving you the maximum bang for your advertising and video marketing buck.