Video Marketing Weekly from Penrose Productions 5/3/17

Sales funnels are the topic of the lead article on video marketing from this week’s the Video Marketing Weekly from Penrose Productions.

Sales funnels and the videos that should used at each place in the those sales funnels are the focus sales funnelof the lead article in this week’s Video Marketing Weekly. Sales funnels are crucial to online marketing, and companies need to be aware of how to best move their customers deeper into the funnel.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “5 Types of Video Content Perfect for Each Stage of the Customer Journey.”

In the article, the author suggests that educational videos should be used and the top of the funnel, and explainer videos can best be used in the middle of the funnel. In addition, testimonial and demos should be used at the bottom of the funnel.

While in general we have no big argument with the suggested types of videos placed in the sales funnel, we would argue that the type of video used is more dependent on the type of audience.

For example, we do lots of work in the BtoB space and when a potential buyer enters that sales funnel in a field such as high tech, it is typically with a high degree of knowledge and understanding. As such, the buyer does not need the extensive education suggested by explainer videos in the article.

We would be delighted to help you pick the right approach to videos for your sales funnel – based in large part on the sophistication of your buyers.

Over our 3+ decades in video production, we have tons of experience helping businesses craft just the right approach and appeal to their audience. Our expertise in both video and business has earned us the knowledge and ability to get businesses pointed in the right direction for their video efforts for their sales funnels.

We exist as a company to be able to put our 35+ years of video production and marketing background to work for companies of all sizes.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video SEO Secrets They Just Don’t Tell You

Video SEO is to be regarded as important to your video content as regular SEO – it does the same job.

It will help your content get found. Working on your video SEO increases your visibility in organic search and across YouTube as a platform.  It will promote your YouTube channel and it also gives your content a visible edge when shared on other social media platforms.

You need to treat your videos as a different type of content that should be optimized for Google algorithms. Here are some secrets about Video SEO that will help you get your videos ranked:

Video SEO keywords need to be researched.video seo

What are the main keywords that best describe your video and business? Can they be combined?  Ensure that you do keyword research to find the most popular search terms for your subject. After all, what good is it to rank for search terms that nobody looks for? After you have chosen the appropriate keywords, then ensure that you ping your YouTube channel to the myriad of update services so that Google and the other search engines will crawl.

Video SEO means you need a catchy title.

Nobody has ever persuaded anyone to read anything when there is a boring title. It’s the same for video. If you want to stand out, be sure to stand out! Make sure your video triggers interest in someone who’s searching, while still using your keywords.

Make A Full Description

Even though technology advances every day, the Google/YouTube bots are still unable to watch your video to determine what it’s about. So this is where descriptions come in. A description box is also a place where you tastefully place some additional keywords, but don’t go overboard. In this way, the bots understand what your video is all about and rank it higher.

Don’t ignore your transcription

There are multiple reasons for this. First we don’t want to forget the hearing impaired. You want to reach them with your message too. YouTube will automatically create a transcription through their voice recognition algorithm, but it’s not perfect.

Which brings us to reason number 2. Because YouTube “knows” what your video says through voice recognition, they learn much about the content of your video for their search results. Make sure you have the correct transcription included in your video’s description to give it an extra good SEO boost. This gives the bots an extra thing for crawl and rank.

Annotations

Do you want to get your audience at certain points in your video to take an action? Do not overlook annotations. Don’t go overboard and have them running over the entire course of the video – no one wants to be closing boxes when they are meant to be watching a video. But strategically located annotations can get your viewers to head over to your website or other web location to take your desired action.

Add calls to action at the end of the video

Most people and companies that post online video don’t follow the basic best practices such as creating “compelling visual content combined with a well-designed title that includes your keywords and a call to action.’’ Generally speaking, the call-to-action should encourage viewers to do something. This includes making a phone call or visiting a site where they may be exposed to a product, service, or content that’s designed to turn them into buyers.

Add Metadata To Your Video Sitemap

You should create a video sitemap so you can provide metadata when you post a new video to “improve Google’s ability to integrate videos into search results,” according to Google. Sitemaps should contain HTML code that identifies video titles, descriptions, and other tags.

These are many of the steps needed, and of course, doing these well to maximize video SEO takes lots of practice.

Keep doing this and you will succeed. Or you can give us a call at Penrose Productions to get on the fast track for video SEO.


GUEST POST – ABOUT THE AUTHOR

Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters. Her site is http://e.digitworldhub.com/

 

Impact of Online Video

Online video has a terrific impact. 

The internet has created great waves of changes that rippled through every aspect of human life. In the business sector alone, technology played a great role in the shift of marketing strategies used to promote a product or a service. The internet in general and online videos in particular have replaced the traditional advertising uses of TV, radio and print. With millions of people using the internet at any given time, it is definitely the biggest market any business can take advantage of. A lot of promotional strategies are being made online to get exposure for all types of companies.

Online video marketing is becoming one of the best ways to promote a business.

online videoRecent research shows that online videos are getting more and more popular. YouTube, Vimeo, and Dailymotion are but a few of the various video hosting sites available on the web where companies can upload their videos and have potential customers watch them with a single click.

Statistics show that these online videos can be very powerful sales tools.

  1. Video in an email leads to a 200 – 300% increase in click-through rates.
  2. After watching a video, 64% of users are more likely to buy a product online.
  3. 50% of executives look for more information after seeing a product/service in an online video.
  4. 86% of colleges and universities have a presence on You Tube.
  5. 65% of marketers plan to increase their mobile ad budgets to account for video.
  6. 87% of online marketers use video content.
  7. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 75% report positive results to their ROI.
  8. 75% of online video viewers have interacted with an online video ad this month.

Importance of Online Video Marketing

The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes. Here are the top 5 benefits of Online Video Marketing.

1.  People enjoy online videos

A great many people favor watching recordings over reading text. In this fast paced world it is typically much easier to have a video load up rather than having to skim through a written article to gather information. With user controls on the videos enabled, users can even skim through online videos to get the information they need. And with the better interaction of videos, users typically remain on a site two minutes longer than sites without online videos.

2. Accessible On Demand

One motivation behind why there is more online video watchers compared with TV commercials is that the previous online recordings are constantly accessible on request. In the event that a viewer likes the video, he or she can share and download them. TV ads are only accessible during the program on which they air is live (or recorded). It is much simpler to click a link or image to access the online video.

3. Reasonable

Present day innovation has made online marketing videos less expensive and simpler to create. Cheaper cameras and easy to use editing programs make the video production process much less expensive than in pre-HD days.

4. Expanding Traffic and Conversion

Because of its appeal, online videos can go viral and get exposure much more quickly than text based information about your business.

5. High Rankings in Search Engine Results

Since Google and other search engines now incorporate online videos in their search algorithms, ranking in the search engines can be done more easily with video – if done properly. We addressed this topic in our blog years ago. 

To break out of the pack, online videos need to address audience needs.

Creating a fancy, hilarious online video that goes viral is a great goal, but just because videos gets lots of views, it does not mean that the companies that created them are turning those views into profits. The key is to be sure to target the right viewers. If you identify your correct target audience, you can uniquely get your sales message across to those clients who will actually send you money for your product of service.

And isn’t that what all our marketing efforts should be about?

Video Marketing Weekly from Penrose Productions 3/28/17

Live video is emerging as a terrific way for business owners and service providers to connect with their audiences.

live video with Kevin HartThere are a number of platforms that offer this option, including YouTube, Facebook  and Twitter.

This week in our edition of Video Marketing Weekly, the lead article focuses on the rapidly growing area of live video.

Live video is a huge opportunity for sellers to connect with their potential market. In this lead article, the authors share about 10 of the Top Live Video Influencers to Follow.

Kevin Hart is one of those top 10 but not for reasons you might think.

This article is worth a look if you are trying to target a national or international audience, rather than targeting just a local audience.

If your customers must come into your brick and mortar business, live video is not advised for you. Live video can be a factor that helps you market, but due to your limited audience, your efforts will rely largely on recordings of those live video clips that you record.

 

We would be delighted to help you develop a strategy for using live video to appeal to a nationwide audience.

We can also create a hybrid strategy of live/recorded videos to appeal to a local market if that is your target area.

Over our 35+ years in video production and marketing, we have extensive of experience helping businesses create the right approach and appeal to their audience. Our expertise in both video and business has earned us the understanding and ability to get companies aimed in the right direction for their video marketing efforts.

We exist as a company to be able to put our over 3 decades of video production and marketing experience to work for clients at companies of all sizes.

Get in touch with us so we can help you understand the targets, strategies and audiences for your future video marketing needs.

By the way, there are many other interesting articles in this edition of the Video Marketing Weekly, so please be sure to check them out. There are lots of helpful of hints and tips contained in there.

Call us at Penrose Productions: 650-969-8273.

Video Marketing Weekly from Penrose Productions 3/21/17

Sales funnels are the topic of the lead article on video marketing from this week’s the Video Marketing Weekly from Penrose Productions.

sales funnelSales funnels and the videos that should used at each place in the those sales funnels are the focus of the lead article in this week’s Video Marketing Weekly. Sales funnels are crucial to online marketing, and companies need to be aware of how to best move their customers deeper into the funnel.

For a definition of sales funnels, please see an earlier blog post on our blog.

The lead article is titled “5 Types of Video Content Perfect for Each Stage of the Customer Journey.”

In the article, the author suggests that educational videos should be used and the top of the funnel, and explainer videos can best be used in the middle of the funnel. In addition, testimonial and demos should be used at the bottom of the funnel.

While in general we have no big argument with the suggested types of videos placed in the sales funnel, we would argue that the type of video used is more dependent on the type of audience.

For example, we do lots of work in the BtoB space and when a potential buyer enters that sales funnel in a field such as high tech, it is typically with a high degree of knowledge and understanding. As such, the buyer does not need the extensive education suggested by explainer videos in the article.

We would be delighted to help you pick the right approach to videos for your sales funnel – based in large part on the sophistication of your buyers.

Over our 3+ decades in video production, we have tons of experience helping businesses craft just the right approach and appeal to their audience. Our expertise in both video and business has earned us the knowledge and ability to get businesses pointed in the right direction for their video efforts for their sales funnels.

We exist as a company to be able to put our 35+ years of video production and marketing background to work for companies of all sizes.

So please do get in touch with us so we can help you define and determine the targets and strategies and audiences for your future video marketing.

There are several other excellent articles in this edition of the Video Marketing Weekly, so please be sure to look them over. There are many helpful of hints and tips contained in there.

For help with your video marketing strategy — and to identify your target audience for your sales funnel — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 3/14/17

Check out the articles on video marketing from this week’s Video Marketing Weekly from Penrose Productions.

Google searchesGoogle searches is always a topic of interest and we have an article to share that confirms and agrees with our thinking.

Each week we curate the best video marketing articles from around the web for you. This week the article we are most focused on from this latest edition mirrors many of the things we’ve been saying for years.

In a Forbes article titled, “5 Reasons to Incorporate Video into Your Next Marketing Campaign” we find confirming evidence of the importance of videos in Google searches.

The first point in this article screams at the reader to use video to improve their Google searches.

In his first point, the author says that “62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. In fact, in our own tests, videos shared on social channels generated more than 10 times the shares of text and still images combined.”

We’ve been banging that drum about Google searches in our posts for quite some time. Our first posting on the topic was about 3 1/2 years ago.

That’s where we can help businesses of all sizes. Our expertise has earned us the knowledge and ability to get business gather top Google searches. It’s a highly specialized area of video marketing that is best left to the pros.

We are delighted to be able to put our 35+ years of video production and marketing experience to work for firms of all sizes.

So please, get in touch with us if we can help you define and determine the targets and strategies for your video marketing in the future.

There are several other good articles in this edition of the Video Marketing Weekly, so please take the time to look them over. There are lots of hints and tips contained therein.

At Penrose Productions and Marketing, we are happy to work with clients in all types of verticals, and doing so is one of our strengths.

For help with your video marketing strategy — and to produce that crucial video that you know you’ve always needed — call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 3/7/17

Here’s the latest edition of the Video Marketing Weekly from Penrose Productions.

BtoB video marketing takes center stage as we compile another of our weekly editions of the Video Marketing Weekly. Here we curate content from throughout the internet postings of the last week about video marketing. We’ve gathered up blog posts and articles from around the web and brought them together for you here your reference.

This week, the lead article is about BtoB video marketing and is titled, Influencer Marketing in B2B: Why Video is the Way to Go.It addresses the topic of BtoB video marketing for businesses that want to grow.

The article explores the opportunities that BtoB video marketing offers to BtoB companies, especially putting influencers in front of the camera rather than writing a blog.

One of the outstanding quotes about BtoB video marketing in this lead article is that businesses know “how to shoot video with good lighting and audio… this doesn’t need to be Hollywood quality, but it does need to be something that people will tune in to. If it’s longer than a couple of minutes, there needs to be a lot of b-roll to keep people entertained; millennials especially.”

As always, the brevity of the lead article prohibits an in-depth look at the issue.”

That’s where we come in. We can help lead you through the minefields of BtoB video marketing so that you can reach your intended audience if you are in that type of business.

We would be delighted to put our 35+ years of video production and marketing experience to work for cmpanies that “get it” about the need for video marketing – even BtoB video marketing.

So please, let us know if we can help you define and determine the targets and strategies for your video marketing going forward.

There are lots of other articles in this edition of the Video Marketing Weekly (most in English!), so we hope you’ll mine through them to gather the hints and tips necessary to guide your strategy and tactics for using video marketing to increase your profits.

At Penrose Productions, as always we are quite pleased to share this gathering of video marketing articles to help inform our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe, so we urge you to do so.

For assistance with your video marketing strategy (and to create that all-important video that you know you’ve always needed) call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/28/17

Here’s our newest edition of the Video Marketing Weekly.

Here we go with another of our weekly compilations about video marketing. We’ve gathered articles from around the web and curated them for you here for easy and quick reference.

This week, the lead article, “5 Things You Should Know About the New Age of Video Marketing” continues the theme of the takeover of marketing by video.

The article focuses on five key points that a new video marketer should keep in mind when adding online videos to their marketing repertoire.

The brevity of the article prohibits an in-depth look at each of the five areas. For example, point number one is that one needs to use creativity in their videos. While generally true, we would assert that this is much more important in the consumer marketplace.

This is because, as we always say, one must know your audience that you want to target. Being located in Silicon Valley and having a large number of tech clients (who sell to other tech clients, not consumers) there is a strong attitude of just “delivering the steak, not the sizzle.” Let’s face it, when the audience is largely engineers, computer scientists and other techies, dancing bears and the latest music track are not what interests them.

We would love to put our 35+ years of video production and marketing experience to work for you. So be sure to let us know if we can help you define the targets and strategies for your video marketing.

There are many additional articles in this edition of the Video Marketing Weekly, so we hope you’ll explore the hints in them to aid your strategy and tactics for using video marketing to increase your bottom line.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help educate our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe so please do.

For help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/14/17

Here’s new video research in the brand new edition of our Video Marketing Weekly.

video marketing weeklyThe internet is a never-ending source of informative material, so like we do every week, we’ve rounded up these articles, blog posts, etc. from the prior week on the topic of video marketing. And since the use of videos for marketing in business is climbing to an all time high in 2017, we have lots from which to choose. This week, the lead article from our compilation is titled “New Research Shows Video Is the New Blogging.” Read about how the authors did video research that shows companies are using videos for marketing at an increasing rate. Never before have we seen such active use of video in business, and it’s coming at the expensive of blog posts and other written content.

The article shares video research that indicates not only an increasing rate of videos used in marketing, but they are being made shorter as well.

We wrote about this phenomenon in our video marketing blog post of July 7, 2016. In a nutshell, video research shows that viewers lose interest in a video after 2 minutes.

Please be sure to look over this article and the many other articles from the past week and let us know your opinion.

There are several other articles listed that can help with your strategy and tactics for using video marketing in your business. Please let us know your opinion on any of the articles gathered in this week’s edition, including the video research involved. And as always, if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help our clients understand the unique opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273