8 ways to doom your corporate video production – Mistake 8

MISTAKE 8.  LETTING YOUR IN-HOUSE “TALENT” JUST WING IT

Let’s face it, your co-workers are not professional actors, and they need some help to remember all the things they need to say and do on camera.  I discussed this recently with another producer friend of mine, and he commented, “If I had a nickel for every time I shot an exec who said he could just talk off the top of his head…  What disasters!”

I agree.  Use a teleprompter.  This corporate HR manager standing in front of the green screen will be looking up at the camera and delivering his script.

video production prompter

In this shoot with Steve Young, he’ll be addressing the camera using the prompter that our crew member is adjusting.

prompter for Steve Young

As you can see, the prompter mounts in front of the camera.  Your executive or employee can look right at the camera and read the words as if he were looking into the lens.  After a couple of practice runs, amateurs are almost always comfortable enough to blast right through the script.  It’s money well spent as it means faster shooting, less errors, and fewer frayed nerves.

And if your executive looks stiff or really doesn’t like the feel of “reading” the words, we can put up bullet points or PowerPoint slides on the prompter so that he or she can still appear to be looking at the audience.  This avoids the problem of the presenter looking away to notes or cue cards and looking “shifty eyed” as a result.

 

 

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