MISTAKE 5. SKIP THE LIGHTING AND OTHER EQUIPMENT THAT WILL REALLY MAKE THE IMAGE “POP” IN A CORPORATE VIDEO PRODUCTION
When it comes to corporate video production, the current level of electronic technology is truly extraordinary. Home camcorders are easy to use and affordable, and everyone fancies himself or herself a TV director. But as good as these cameras have become, a professional, high-impact look will only come when additional lighting and other equipment are applied. Even current reality shows are supplemented by lots of lighting instruments and other gear specially designed to make the shots look good.
Knowing how to light is a complete art and science unto itself. If you were to review the movie credits at the end of a major motion picture (without animation or special effects) over half the people would be involved in lighting and related areas to make the image look just right.
Of course, we’re talking corporate video production; we’re not trying to duplicate “Gone with the Wind. But remember that the image that you show, is the image that represents YOU.
In addition to lighting instruments, some of the gear that might be called into play includes soft lights, gels, reflectors, bounce cards, cookies, scrims and light diffusion. You can see a couple of these here:
In the above shoot we did, starring Steve Young of 49er fame, you can see 2 big soft lights as the primary lighting source. We have also have other “harder” (e.g. not soft) lights out of frame – including fill and back lights.
The light cutter at the top center is used to keep too much light from flooding the background.
In the picture, note the large reflector to the right that one man is adjusting. This is used to redirect sunlight for an outdoor shoot. Another man runs the fog machine for a dream-like effect. Finally,
While this array of lighting and grip equipment is typically not available for shooting corporate video on your own, it can enhance the image dramatically. And if your budget does not allow a complete video production crew to shoot the video, freelance lighting directors with rental equipment are available, and that could give a corporate video production a look that will set it apart from other more amateurish efforts.