Video Marketing Weekly from Penrose Productions 2/28/17

Here’s our newest edition of the Video Marketing Weekly.

Here we go with another of our weekly compilations about video marketing. We’ve gathered articles from around the web and curated them for you here for easy and quick reference.

This week, the lead article, “5 Things You Should Know About the New Age of Video Marketing” continues the theme of the takeover of marketing by video.

The article focuses on five key points that a new video marketer should keep in mind when adding online videos to their marketing repertoire.

The brevity of the article prohibits an in-depth look at each of the five areas. For example, point number one is that one needs to use creativity in their videos. While generally true, we would assert that this is much more important in the consumer marketplace.

This is because, as we always say, one must know your audience that you want to target. Being located in Silicon Valley and having a large number of tech clients (who sell to other tech clients, not consumers) there is a strong attitude of just “delivering the steak, not the sizzle.” Let’s face it, when the audience is largely engineers, computer scientists and other techies, dancing bears and the latest music track are not what interests them.

We would love to put our 35+ years of video production and marketing experience to work for you. So be sure to let us know if we can help you define the targets and strategies for your video marketing.

There are many additional articles in this edition of the Video Marketing Weekly, so we hope you’ll explore the hints in them to aid your strategy and tactics for using video marketing to increase your bottom line.

At Penrose Productions we’re pleased to share this collection of video marketing articles to help educate our clients about the many opportunities that video marketing brings as part of a modern digital business mix. There is no charge to subscribe so please do.

For help with your video marketing strategy (and to create that crucial video that you’ve always needed) call us at Penrose Productions: 650-969-8273

Old Marketing Methods: Don’t Waste Your Time

Old Marketing Methods have given way to new search and buying trends

In the past, businesses used old marketing methods because they were the best way to advertise – in the Yellow Pages, newspapers, or other traditional advertising sources. Nothing could offer the kind of convenience and reach to potential customers compared to a highly visible and well-placed Yellow Pages listing, or newspaper ad. However, everything has changed drastically.

The fact is, the world is rapidly transforming from analog to digital. People now consume more digital contents on a daily basis, on their smartphones, tablets, and desktop PCs at work, just to mention a few. Online marketing/digital marketing is the real deal in this century. Having an online presence is now essential for each and every business or brand.

Are traditional means of advertising dead?

As a matter of fact, the advertising model embracing the media of old marketing methods (newspapers, Yellow Pages, and other traditional forms of advertising) basically doesn’t appeal to today’s consumer.

old marketing methodsNowadays, the first point of call for a customer before doing anything is to search online.

Before making any purchase, buyers try as much as possible to gather more information about the product or service online, from the comfort of their home, or at work. Not only do customers find online search convenient, but they are also able to gather more information compared to the streamlined information provided by newspapers, and the Yellow Pages.

What causes this?

A recent study revealed that commercial purchases now utilize online channels both for making research and purchasing. Online channels have now surpassed more traditional buying channels. Some of the reasons for this include:

  • Easy experience

Buyers want a simple, easy, and convenient shopping experience. The only way this can be achieved is through online channels. With a quick online search, buyers are able to either get or learn what they want as quickly as possible rather than having to spend a lot of time searching through the Yellow Pages or newspapers.

  • Full product descriptions

The search for a full product description has influenced more buyers to use online searches. Online videos are often viewed to get specific features and benefits. Buyers now also seek full product descriptions, specification sheets, and instruction manuals. They also want related questions about the product, reviews, and other helpful information. All these are some of the advantages offered by online searches that remain unmatched through traditional means.

  • Mobile Friendly Websites

What purchasers want is a straightforward and intuitive experience they can easily navigate through while shopping, and not some bulky paper listings. This has brought about the development of mobile-first e-commerce providing shoppers with an easy-to-navigate shopping platform, whereby they can do research and place an order anytime they find convenient be it at nights, during the holidays, on weekends, and so forth.

  • In-stock Inventory

Furthermore, buyers want product listings to be up to date, and also have an idea about when the product is available for pickup. Online listings are usually up to date as compared to newspaper, or Yellow Page listings.

What is the way forward?

As of 2013, about 81% of buyers conducted online research before making purchases. 60% start by making use of a search engine to find the products they will like to purchase, and 61% will read product reviews before making any purchase. Certainly, over three years later, these would have only increased. On average, consumers usually go as far as visiting up to three online stores prior to making their purchase.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov.

It is time various business organizations and brands abandon old marketing methods and begin to incorporate digital marketing more. Companies of varying sizes should not waste their money on Yellow Page advertising. Business organizations can meet the information and shopping needs of their various customers, and in the process, benefit from increased deals and sales.

The outline for achieving your business objectives lies in your online marketing strategies. You have to be flexible and versatile enough to make proper adjustments and adequate changes necessitated by the environment to effectively attain your goals. Business owners need to focus more on their online marketing and digital marketing strategies. In other to achieve this, your business or brand will need an online presence, a website friendly to search engines, an active social media campaign, and lots more.

We can help.

Video Marketing Weekly from Penrose Productions 2/21/17

Here’s the latest about social media sharing in our latest edition of the Video Marketing Weekly.

Social media sharingSocial media sharing is the featured topic in this week’s edition of the Video Marketing Weekly. While we have lots of other articles from throughout the web this week, the one that emphasizes social media sharing caught our eye.

This week, we didn’t focus on the headline article from our compilation, but rather we’re looking at a post titled “3 Way s to Get More Bang for Your Buck with Social Media Ads.”

The article has some good points about the platform you use for video ads, but we think the key point is the third one: “Always encourage social media sharing.”

This is often a tedious task, but one that can not be overlooked. In order to magnify your exposure to as many people as possible in your target audience, you need to promote social media sharing for your video ads. This can be done in many ways.

Please be sure to look over this article and let us know if we can help you define the targets and strategies for your social media sharing.

There are many additional articles in the Video Marketing Weekly, so we hope you’ll take the time to explore the hints in them to aid your strategy and tactics for using video marketing in your business. As always, let us know your thoughts on any of the articles gathered in this week’s edition, including the video research involved.

At Penrose Productions we are delighted to share this compilation of video marketing articles and posts to help our clients grasp the many opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that sharable video that you’ve always wanted) call us at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/14/17

Here’s new video research in the brand new edition of our Video Marketing Weekly.

video marketing weeklyThe internet is a never-ending source of informative material, so like we do every week, we’ve rounded up these articles, blog posts, etc. from the prior week on the topic of video marketing. And since the use of videos for marketing in business is climbing to an all time high in 2017, we have lots from which to choose. This week, the lead article from our compilation is titled “New Research Shows Video Is the New Blogging.” Read about how the authors did video research that shows companies are using videos for marketing at an increasing rate. Never before have we seen such active use of video in business, and it’s coming at the expensive of blog posts and other written content.

The article shares video research that indicates not only an increasing rate of videos used in marketing, but they are being made shorter as well.

We wrote about this phenomenon in our video marketing blog post of July 7, 2016. In a nutshell, video research shows that viewers lose interest in a video after 2 minutes.

Please be sure to look over this article and the many other articles from the past week and let us know your opinion.

There are several other articles listed that can help with your strategy and tactics for using video marketing in your business. Please let us know your opinion on any of the articles gathered in this week’s edition, including the video research involved. And as always, if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help our clients understand the unique opportunities that video marketing brings as part of your business mix. Why not subscribe so you don’t miss an issue? It’s free.

For help with your video marketing strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 2/7/17

Here’s this week’s edition of our Video Marketing Weekly.

video engagementWe’ve gathered these articles, blog posts, etc. from around the web from the past week. And since viewer engagement in 2017 is going nowhere but up, there’s no shortage of great articles out there.
In fact, the lead article for this week’s compilation of articles from around the web is one titled “How to Use Video Content to Accelerate User Engagement.

The article gives us a look at how much video helps with online marketing. In fact, it says that “landing pages featuring video content increase engagement by 80%.”

Wow, who wouldn’t want that kind of increase in viewer engagement?

Although the numbers are amazing, it comes down to one point, if you aren’t using online videos, your viewer engagement is suffering.

 

Please be sure to check out this article and the many other articles from the past week and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with your online video marketing, just give us a call.

At Penrose Productions we are very happy to share this collection of articles to help our customers and others be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273