Video Marketing Weekly from Penrose Productions 1/31/17

Here’s our latest edition of Video Marketing Weekly.

viral videoWe’ve compiled these articles from around the web from the past week. Since 2017 is the “year of web video” there’s no shortage of great articles out there.
The lead article for this week’s compilation of articles from around the web is one titled “This Viral Marketing Video Reached 250 Million Views in Just 24 Hours.

Now, it’s doubtful that our BtoB or BtoC clients will ever get a video with THAT kind of reach.

But how about reaching several hundred or several thousand of your top potential clients. That we can help with. And the article underscores several of the traits necessary to get your video noticed and shared. And who doesn’t want that?.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

There are several other articles listed that can help with your video marketing strategy and approach. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy (and to create that semi-viral video that you’ve always wanted) give us a call at Penrose Productions: 650-969-8273

Getting Banned from YouTube: Your Competitor Can Do It

If you think that getting banned from YouTube is difficult, you probably play by the rules and can’t imagine how or why that would happen.

You are also being a bit naive. banned from YouTube

YouTube can be a wonderfully powerful force for businesses of all sizes in sharing their videos with the world in general, and their target audience in particular. Not only is YouTube a free, high quality storage platform for videos, thanks to it’s search parameters it helps those videos to get found. In fact, we’ve helped lots of companies accomplish this.

Think of the sheer size of YouTube:

  • The total number of people who use YouTube – 1,300,000,000.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on Youtube every single day.
  • YouTube gets over 30 million visitors per day

(statistics thanks to fortunelords.com)

Over the course of its development, YouTube has evolved into a platform with a large set of rules and regulations to be followed by people uploading a video.

A YouTube channel owner has to be aware of the hazards of using this usually reliable marketing asset.

If you have a video channel which supports your website or business, you have to not only be very careful with YouTube policies, but be prepared to defend them. You could get banned from YouTube without any prior notice.

We saw this happen recently when the channel owned by Legal Insurrection was banned from YouTube.

The channel was removed without any prior notice based on third-party claims of copyright infringement. Although these claims were submitted by a political rival, the fact that the channel was banned from YouTube was so complete that even original videos created by the channel owner were banned by YouTube.

Fox News reported this ban on the channel imposed by YouTube, without any notice and can be read in detail here. Despite your political views, the fact that this could happen so quickly, completely and unjustifiably should be a concern for all channel owners.

So this should serve as warning to all YouTube channel owners that they too could be banned from YouTube and a substantial marketing asset eliminated, simply because of a complaint by anyone  – including a competitor.

Therefore, it is important to be extremely careful while uploading your content so your competitors can make no third party complain of copyright infringement or any other irregularity against you. Here are some additional suggestions that you can adhere to in order to stay on the right side of YouTube laws:

Only use content that you own or produced

This is obvious – if you don’t own the video or have the right to do with it as you please, it may get banned from YouTube. the process for your competition to dispute your ownership is very easy, do don’t give them the opportunity. This is the easiest way to get banned from YouTube. The only way that you can use content of others on YouTube is to use videos marked “creative commons.” That gives you the go-ahead to use the footage.

Thumbnails

YouTube gives channel owner the choice of three possible thumbnails, which are random images from the video as it is uploaded. We urge channel owners to use their own custom thumbnails. While deciding the thumbnail for your YouTube video, be careful. A misleading picture which attracts a user to see the video may go undetected by the YouTube algorithm but will surely be picked up by your competitor. Therefore, add relevant thumbnail pictures that apply to the actual content of the video.

Don’t get software to generate traffic

For several years, channel owners could  purchase views, likes and subscribers for their YouTube videos. They have figured that out and now the ability to uncover such trickery, and it will get you banned from YouTube quickly.

Video description

Write a long and ample video description of 500 words or more. Explain your involvement in the creation of the YouTube video. This will cement your ownership claims.

Read the fine print

In order to save you the hassle of trying to restore a channel that has been banned by Youtube, read the fine print before clicking on the “accept” button. Knowing the rules and regulations will make you less probable of breaking them without knowing.

As a subsidiary of Google, YouTube follows the policy of making it very difficult to speak with a real human being.

So it is difficult to rectify the situation if you are banned from YouTube. Our recommendation for a fail-safe solution is to be sure that you have all of your videos backed up on other media. If the worst happens, you can re-upload all of the videos to a new channel. But since you would lose all the prior views, likes, comments, etc. it is best to avoid the situation in the first place.

Postscript

The Legal Insurrection channel has been reinstated after much pressure. But it took a lot of work on the part of the channel owner, something we all want to avoid.

Video Marketing Weekly from Penrose Productions 1/24/17

Here’s this week’s edition of Video Marketing Weekly.

We’ve assembled many articles from around the internet from the past week. Folks are cranking up the dialogue for an exciting year of video marketing. 2017 will be showing lots of new innovations in the field.

artificial intelligenceOn that topic, the lead article for this week’s compilation of articles from around the web is one from MarTech Advisor titled “How Marketers Can Use Experiential AI to Jump Start Video Marketing.” The article begins at a very high level and identifies for example, Saas from Magisto,is a good one and comments that the new platform “uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.”

This certainly only scratches the surface of using AI for video marketing.

Not only will it speed the video creation process but be extremely useful in tracking, serving, and increasing ROI.

But please read over and the various articles and see what you think.

Let us know. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/17/17

Here’s our latest edition of Video Marketing Weekly.

We’ve compiled these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article for this week’s compilation of articles from around the web is one from MarketingProfs titled “Three Major Shifts That Will Transform Video Marketing in 2017.” The article is a good one and agrees with us that in 2017 video marketing will be bigger than ever.

However we have a problem with major shift #3 in their article, which talks about the trend of bringing video production in house to increase its return on investment.

Our first disagreement is that we see no evidence of that happening, and secondly if companies are going to take their video marketing efforts in house, it needs to be done slowly as a company ramps up its commitment to making marketing videos. We’ve assisted a number of companies do this over the years, but it’s way too simplistic to think that this can be accomplished with the snap of the fingers.

But please check out this article and the various articles and see what you think.

We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/10/17

Here’s our weekly gathering of posts and articles from across the internet about video marketing.

We’ve gathered these articles from around the web from the past week. With the new year, people are getting their keyboards limbered up again to share about video marketing.

The lead article in this edition’s is titled “3 Questions to Ask Yourself Before Diving into Video Marketing.” With just three tips on video marketing, it is pretty short, and some of the biggies are not included, such as knowing your audience. That seems to be implied to a certain extent, but tht shouldn’t be assumed.

But please check out the various articles and see what you think. We would love to get your opinion on any of the articles curated in this week’s edition. And if we can help you in any way with you video marketing, just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/3/17

Here’s our latest collection of posts and articles from across the web about the subject of video marketing.

We’ve curated them from around the web from the past week. Despite the holidays, we’ve got some good video marketing articles for you.

The lead article in this edition’s is titled “Create an Amazing Promo Video.” There are some nice tips in here for those of you trying to get your arms around a promo video for your company or practice.

Take a look, see what you think, and if we can help you in this or any area of video marketing, of course just pick up the phone and give us a call.

At Penrose Productions we are delighted to share this collection of articles to help educate our customers and others so they can be better informed in the arena of video marketing. Why not consider subscribing?

For help with your video advertising strategy give us a call at Penrose Productions: 650-969-8273