Video Marketing Weekly from Penrose Productions 1/12/16

Our Happy New Year experience continues…

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 1/5/16

Happy New Year everyone!

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business, start video marketing in 2016 with the folks at Penrose Productions: 650-969-8273

PowerPoint as an Animation Tool

PowerPoint can be an effective animation tool in business videos.

powerpoint

Gone are the days when PowerPoint was associated with college presentations and school tutorials. Today, a lot of marketers link the mighty tool with their day to day routines, and we see that PowerPoint presentations are staples of meeting and presentations.

But the flexibility of PowerPoint can be leveraged to create animations in videos that do a great job of explaining concepts that might otherwise be difficult to understand.

We recently undertook some San Jose video production work for a client. When we did a pair of marketing videos for Sphere3D’s Overland Storage Division, we were given the tough job of explaining their shareable storage concept. But the budget was not there to create elaborate 3D graphics. Here is one of the videos we created for them (another shorter version was also created that eliminated about 1/3 of this version):

Benefit #1 – Saving Time and Money

A major benefit in using PowerPoint over many other complicated tools is that we are able to save clients’ and developers’ time. Marketing videos using PowerPoint is a relatively simple and fast method of demonstrating concepts. In a matter of few short minutes, you will be able to connect huge volumes of data. Above all, a single presentation will be sufficient to showcase product details, images, tutorials and much more.

Benefit #2 – Visually Compelling

Visual information is a key selling point in PowerPoint videos. According to a recent study, marketing videos with unique visual content are likely to attract more audiences than the rest. Moving on, you can demonstrate critical benefits of your service or product in an attractive and convenient form. Visually compelling slides can be very worthwhile as they explain concepts not easily understood by others.

Benefit #3 – Professionalism

Last but certainly not least, the use of graphics serves to to enhance the professional reputation of our clients. PowerPoint presentations can be so much more than simple word slides, and these graphics show it.

Microsoft PowerPoint can be downloaded here, of course, but it has a steep learning curve to use its features fully, especially when it comes to 2D animation that tells a great story on video. Why not hire the experts at Penrose Productions instead?