New Approach to Review Videos for Rankings

Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Anyone interested in internet marketing should know that you MUST be on the first page of Google if you want to get found by people searching. 92% of people never move to page 2 and beyond.

We’ve written earlier about the positive impact that a company’s review videos can have on their marketing experts. And review videos fill a valuable niche when people search for a company and reviews about those companies. Or they may even search for a particular company name, plus the word “review.”

Our new approach is to do videos that each feature one review from a client’s Yelp page, Google page, web page, etc. and wrap an intro and close.

These review videos, while short, sweet and to the point, can be optimized correctly and by using our “review video magic” the video can show up on page 1 of the organic listings, not just the video search listings. Here is an example of the latest video that we did that got us ranked on page 1 overnight:

We just put this up for ourselves a day ago and it’s on page 1 of Google’s organic search already for “Silicon Valley video production company review.”

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Similarly, if one were interested in our company specifically and searches for Penrose Productions + “review” we also show up on the first page of the Google organic listings.

We will continue to test other videos with other terms and report back.

But we’re very optimistic that this will be a windfall for our clients once we post these video reviews.

If you would like a chance to see what these review videos can do to get your business found on the internet and drive people through the door, please give us a call at 650-969-8273

Thanks and Happy New Year!

 

 

 

 

 

Video Marketing Weekly from Penrose Productions 12/29/15

Happy New Year everyone!

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/22/15

Merry Christmas all!

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Online Videos are Key to Reaching Younger Clients

Online videos are a favorite medium for younger consumers.

Younger consumers are much more likely to watch online videos since they can access whatever content they want when they want it.

Gone are the days when children would get up to watch their favorite morning TV show on a kid’s network before school or on weekends. No, kids aren’t into that anymore. Instead they get comfortable, pull out their smart phone or tablet, and watch online videos on YouTube or other online platform. Children and youth have moved away from TV culture. And as writer Jennifer Van Grove puts it in her article in the San Diego Union Tribune, they have cut the cord.

Youngsters are increasingly better with new technology at younger ages, with many using cordless devices proficiently as toddlers.

Pre-teens and teens now are commonly owners of their own smart phones, meaning that they have full access to media and social media networks any place and any time. If they don’t have phones it is likely that they have access to tablets or even laptops- and on any of these devices YouTube and Netflix are at their fingertips.

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Kid’s tend to have a preference towards YouTube, and are able to easily find the content they want. It’s basically their go-to entertainment resource. YouTube does have its benefits, with a number of tutorials and educational clips, and it also has a number of videos that could be deemed inappropriate for children, calling for parental guidance. But YouTube should be given credit for its web videos that are successfully targeted to the younger set.

YouTube has a number of video channels that are formed to deliver web videos to younger viewers, with many having tens of thousands of subscribers and millions of views.

Similarly, Netflix has family friendly options, the ‘kid safe’ areas, making it a bit of a safer place for children to browse. However, they still seem to be drawn more to YouTube, where they can pick and choose devices at their own preference and search for new interesting web videos that are either related to their preference or on topics and YouTube stars that are trending.

Google and YouTube are gigantic data mining organizations, and this includes gathering information across the internet, including web videos. This can actually help companies to advertise with web videos, not just to younger consumers but to those of all ages who watch web videos. And the numbers of people who do so is huge and growing every day.

Businesses that want to reach young consumers or consumers of all ages, should seriously consider exploring the potential of advertising on web videos.

There are a number of very inexpensive options that come with YouTube advertising, and we can help reach those for you. We’re sure that you’ll find the ROI strong and increasingly worth your while. Web videos have huge potential to effectively reach your target audience, regardless of their age group.

Video Marketing Weekly from Penrose Productions 12/15/15

As we near Christmas, folks keep on publishing…

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/8/15

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/1/15

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273