New Approach to Review Videos for Rankings

Review videos can be short and sweet and still get on the first page of Google organic listings.

We’re trying a new approach to review videos for our local clients and it seems to be working well. The key is to get our review videos onto the first page of the Google organic listings.

Anyone interested in internet marketing should know that you MUST be on the first page of Google if you want to get found by people searching. 92% of people never move to page 2 and beyond.

We’ve written earlier about the positive impact that a company’s review videos can have on their marketing experts. And review videos fill a valuable niche when people search for a company and reviews about those companies. Or they may even search for a particular company name, plus the word “review.”

Our new approach is to do videos that each feature one review from a client’s Yelp page, Google page, web page, etc. and wrap an intro and close.

These review videos, while short, sweet and to the point, can be optimized correctly and by using our “review video magic” the video can show up on page 1 of the organic listings, not just the video search listings. Here is an example of the latest video that we did that got us ranked on page 1 overnight:

We just put this up for ourselves a day ago and it’s on page 1 of Google’s organic search already for “Silicon Valley video production company review.”

video reviews

Similarly, if one were interested in our company specifically and searches for Penrose Productions + “review” we also show up on the first page of the Google organic listings.

We will continue to test other videos with other terms and report back.

But we’re very optimistic that this will be a windfall for our clients once we post these video reviews.

If you would like a chance to see what these review videos can do to get your business found on the internet and drive people through the door, please give us a call at 650-969-8273

Thanks and Happy New Year!

 

 

 

 

 

Video Marketing Weekly from Penrose Productions 12/29/15

Happy New Year everyone!

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/22/15

Merry Christmas all!

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Online Videos are Key to Reaching Younger Clients

Online videos are a favorite medium for younger consumers.

Younger consumers are much more likely to watch online videos since they can access whatever content they want when they want it.

Gone are the days when children would get up to watch their favorite morning TV show on a kid’s network before school or on weekends. No, kids aren’t into that anymore. Instead they get comfortable, pull out their smart phone or tablet, and watch online videos on YouTube or other online platform. Children and youth have moved away from TV culture. And as writer Jennifer Van Grove puts it in her article in the San Diego Union Tribune, they have cut the cord.

Youngsters are increasingly better with new technology at younger ages, with many using cordless devices proficiently as toddlers.

Pre-teens and teens now are commonly owners of their own smart phones, meaning that they have full access to media and social media networks any place and any time. If they don’t have phones it is likely that they have access to tablets or even laptops- and on any of these devices YouTube and Netflix are at their fingertips.

signs

Kid’s tend to have a preference towards YouTube, and are able to easily find the content they want. It’s basically their go-to entertainment resource. YouTube does have its benefits, with a number of tutorials and educational clips, and it also has a number of videos that could be deemed inappropriate for children, calling for parental guidance. But YouTube should be given credit for its web videos that are successfully targeted to the younger set.

YouTube has a number of video channels that are formed to deliver web videos to younger viewers, with many having tens of thousands of subscribers and millions of views.

Similarly, Netflix has family friendly options, the ‘kid safe’ areas, making it a bit of a safer place for children to browse. However, they still seem to be drawn more to YouTube, where they can pick and choose devices at their own preference and search for new interesting web videos that are either related to their preference or on topics and YouTube stars that are trending.

Google and YouTube are gigantic data mining organizations, and this includes gathering information across the internet, including web videos. This can actually help companies to advertise with web videos, not just to younger consumers but to those of all ages who watch web videos. And the numbers of people who do so is huge and growing every day.

Businesses that want to reach young consumers or consumers of all ages, should seriously consider exploring the potential of advertising on web videos.

There are a number of very inexpensive options that come with YouTube advertising, and we can help reach those for you. We’re sure that you’ll find the ROI strong and increasingly worth your while. Web videos have huge potential to effectively reach your target audience, regardless of their age group.

Video Marketing Weekly from Penrose Productions 12/15/15

As we near Christmas, folks keep on publishing…

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/8/15

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 12/1/15

Here’s the latest video marketing information from around the web in the last week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing with the folks at Penrose Productions: 650-969-8273

Video Marketing Weekly from Penrose Productions 11/23/15

Here’s the latest video marketing information from around the web over the past week. Penrose Productions is delighted to offer this weekly compilation of video marketing articles to help our clients and others become better informed in the area of video marketing.

For help in your business consider video marketing from the folks at Penrose Productions: 650-969-8273

Short Form Videos: 3 Reasons Why You Need Them in Your Marketing Efforts

Short form videos can help conquer a compelling marketing problem in this day and age.

You have undoubtedly heard that a picture is worth a thousand words, which is correct, and then some. After all, the human brain is wired to process visual information far faster than text; 60,000 times faster actually! This is amply demonstrated in our collective preference for all things visual. We love watching movies, enjoy art, and seeing an event first hand is always more interesting than reading about it in the paper. So if you are reading around a thousand words for every picture you see, try imagining what your brain must be interpreting at 30 frames per second!

short form videoThis is probably why videos are becoming ever more popular a medium for consuming information. In fact 2015 has been called the year of video marketing as more and more brands are making video an integral part of their marketing strategy. Study after study is proving just how important video is. For instance, video is expected to account for 79% of all internet traffic by 2019 according to Cisco. As many as 52% marketers are also already admitting that video content offers better ROI than all other methods. Similarly, both B2B and B2C marketers proclaim that video marketing performed the best on social media.

Among the different types of videos that are available, short form videos have become increasingly popular in the past few years.

And short form videos are…?

Any video which is less than 10 minutes in length is a short form video, although its exact definition and length are a much debated topic. The hugely popular site Instagram recently added videos to their platform which allow users to upload videos which are 3 to 15 seconds in length. So popular were these formats that 1 million new Instavids were uploaded to Instagram within 24 hours of launching their video service! Likewise, the 6 second long Vines have also been well received by the online community. These trends highlight the change in the digital landscape; Youtube is no longer the go to de-facto destination for watching videos, as these platforms are also getting attention.

So, if you still aren’t sold on the importance of short form videos, here are 3 reasons which will convince you otherwise:

#1: Short form videos are all the rage on social media…

…as evidenced by the fact that Facebook owns Instagram, and Vine belongs to Twitter. Truth be told, you can produce some very creative videos which are 15 or even just 6 seconds long. Short form videos also break the viewers out of the monotony of long pieces, and provide them something short, sudden and interesting for a change. Shorter videos are easier to watch on slow connections and are quickly shared as well, making them perfect for social media.

#2: More people are on smart phones now:

According to metrics firm Ooyala, 44% of all video viewings happened on a mobile device in the second quarter of 2015, this is a 74% increase over last year. The study also found that short form videos were being viewed 67% more on mobile devices than tablets, TVs or desktops. Short form videos ability to present information quickly allows people to watch them on the go, making them ideal for mobile devices.

#3: Short form videos present many creative avenues:

Showcase a new product, tell your viewers about a new event, or give them a quick behind the scenes tour, short form videos are perfect for a plethora of different marketing tactics!

Let’s face it, attention spans are getting shorter each year.

As visual content is typically heavy on the bytes, it was hindered by the lack of availability of high bandwidth; which thankfully is no longer a problem. While short form videos are doing great, it is worth noting that the real trick lies in understanding the audience and providing them with an entertaining solution, while respecting their time.

Interested in exploring how short form videos can transform your business? Let’s get the ball rolling- call Penrose Productions today!

Parth Misra for Penrose Productions

6 Ways to Create Social Media Brand Continuity

Creating social media brand continuity is crucial for serious businesses of all sizes.

With Facebook, Twitter, Pinterest, Snapchat, Vine, LinkedIn, Instagram, Reddit, YouTube, Digg, Google+ and so many other social networks at your fingertips it can get quite overwhelming to communicate with all of your followers at once.

social media brand continuity

Your social media brand continuity must have a common root.

And as if keeping everyone engaged wasn’t challenging enough, it is also crucial that you create brand social media brand continuity across all channels. In other words, while you should adapt to the different platforms and their various audience types, you will also have to stay true to your core message that unites your target audience and entice them to keep returning to your brand.

How can you do that? Let’s take a look at six ways to create social media brand continuity.

1- Editorial Voice

Your editorial voice can evolve over time, but it should be clearly defined early on. Should your posts sound playful, serious, educational, professional, or even sarcastic? Decide for yourself which tone fits your brand best and stick to it. Over time, your audience will get used to a certain way you “talk” to them and they will come to expect it.

Your voice will also need to shirt slightly due to the constraints of the different media platforms. So be aware of any restrictions and what audiences usually use each platform. See more on #6, below.

2- Images, Design and Colors

After defining an editorial voice that reflects your brand’s core values and social media brand continuity, do the same for all the images, design elements, and colors you want to use. If you have found the perfect Facebook cover image, for example, use that same image and reformat it to fit the featured image areas on other social media platforms. Consistency is key.

Additionally, as every graphic designer will tell you, it helps to define an overall color scheme that you stay within for all your images and graphic components (e.g. buttons and frames) in order to establish social media brand continuity. Ask yourself, “Is my brand better represented by warm colors like red, orange, and yellow or cool colors like blue, green, and violet?”

3- Customer Relationship

Some brands are very close to their customers and provide 24/7 customer service to be easily accessible; others prefer to keep a distance and establish more of an authoritative role as a result of which customers feel a sense of privilege when getting to “talk” to them.

Both works, but once you decide which role your brand will play in customer relations, you should stick to it so that your customer base learns what to expect. Social media platforms are a perfect way to establish this role by using a clear editorial voice and a certain frequency in posting content and replying to customer requests.

4- Re-post Other Content or Critique It

Before a small business owner can worry about social media brand continuity, they have to worry about getting enough content. When companies start out and still have to work with small staffs, it can be a daunting task to fill the walls of all your social media accounts with fresh content on a consistent basis.

Instead of letting the quality suffer by producing more content with less substance, consider re-posting content from other sites and companies that could be valuable to your audience. This not only portrays confidence that you trust your audience enough to return to your brand after sending them somewhere else (of course try to avoid direct competitors), but it also shows that you know your domain and what you are talking about.

Or course, you must ALWAYS give attribution to the original author. No use risking your whole social media brand continuity strategy for ripping someone off.

Another sub-approach to this method is to comment on (either pro or con) about the content of the article. It takes much less time to do so than develop content from scratch.

In a way, you are using other, compatible companies’ content to extend your brand continuity.

5- Stay Authentic

Once a company is growing and the customer base expanding, chances are that a larger amount of people and potential advertisers will pull you in all kinds of directions to fulfill their needs. It’s crucial – now more than ever – to stick to your guns and stay true to your core values, what you stand for as a brand.

While that big check from a potential advertiser seems pretty sweet, it could potentially alienate your customers if the product you endorse does not align with your brand promise.

6- Platform Focus

“The more the merrier” principle does not apply when it comes to selecting which social media platforms to focus on. In fact, it will hurt your brand (and search engine rankings) if you try to reach everyone everywhere and as a result start copy-pasting the exact same content.

That’s because each network’s audience has different interests and ways of communicating. So focus only on a handful of social media channels that your marketing team can become an expert in and represent your brand in a tailored way that is still consistent with your overall message.

Conclusion

In general, take your time to research which social network platform has the largest share of your target audience and aligns most seamlessly with your brand promise. It will be much easier to create and maintain social media brand continuity. Make that your primary focus, and add the others to support it.

We have a variety of standard and customized social media programs to help get you started.

 

Nick Rojas for Penrose Productions