San Jose Video Production Videos in the Search Engines

When offering small business video productions for San Jose firms, we have to practice what we preach.

San Jose video production work has been gathering steam as of late as small businesses come to the realization of the obvious: that videos are getting ranked in Google. So nowadays with the web as the preferred method of video distribution, it’s not just about having good videos — it’s getting them found by others, preferably potential customers. We’ve written before about this growth among Silicon Valley businesses using video for search engine placement.

In order to lead the way, and to show others how it is done, we are going to do a live challenge on our blog to share how we rank our San Jose video productions.

As we talk to San Jose small business owners, we know we have to offer proof that we can use these videos to get first page Google rankings. We have done this for several customers, but the more competitive it is to rank for a particular keyword, the longer it takes to get ranked. We can use all the means at our disposal, but no matter how fast Google crawls a site with their spiders, the will not give it Google love unless it either:

  1. is a video ranking for keywords with little competition, or
  2. the video proves its worth by continuing to be popular over time.

When searching for keywords with little competition, we look to rank quickly for “long tail keywords.”

Long tail keywords are complex and have more words in them than short searches. The more words that people type into Google for a term, the more specific they are searching, and those are typically easier to rank for.

For example, here is a list of keywords that becomes increasingly easier to rank for as you proceed down the list:

  • san jose video
  • san jose video production
  • san jose video production companies
  • best san jose video production companies
  • and so on…

In fact, a few months ago we took on the challenge to see how quickly we could rank on Google for “Best Silicon Valley video production company.” After doing a short little video using a headset microphone and screen capture software, we were able to rank a video on page 1 for that search term in about 20 minutes. Here is is:

Accurate keyword analysis helps us to target the correct keywords that can be ranked for quickly. We go after the long tail keywords and simultaneously build up our “juice” in Google to get the tougher keywords.

For example, we’ve had some recent success with ranking a video on page 1 in a very competitive niche. Our approach in this case is to rank a difficult but generic keyword that would provide very lucrative to doctors in the San Jose area practicing cosmetic surgery.

We will get to page 1 for “San Jose cosmetic surgery” after a while, but meanwhile we’re delighted to report that we have our generic video production for that topic listed for “San Jose liposuction.” San Jose liposuction listingsThat was a lesser searched (and thus easier to rank for) term than “San Jose cosmetic surgery” or “San Jose plastic surgery” but we’re confident we’ll be on page one for those before too long.

Any of you out there want to admit to using a San Jose area plastic surgeon who would like to rent this video from us? It could bring in some serious leads!

So what next? Now we are taking on the challenge of trying to rank on page 1 of Google for “San Jose video production.” We will be posting several videos as part of our YouTube strategy to do this, and here is the first. In this one we have some simple footage of a video production we did recently for San Jose based Abbey Carpet and Floors.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts as well as other videos that we re-direct to the search term “San Jose video production.”

We look forward to sharing our San Jose video production videos with you as we gain rankings in the search engines.

As mentioned above, it’s not a speedy process when dealing with a competitive keyword, but we’ll keep you advised as we move up the search engine ranks. Look for us on page 1 of Google!

 

San Jose Web Marketing: the Use of Directories

Small firms looking for a San Jose web marketing advantage need to be listed in numerous directories.

San Jose web marketing is tough. In a major metro area like the South Bay, there are numerous companies competing to get found online. The list of web marketing tasks seems almost endless. And there is not shortage of San Jose web marketing firms to help companies do this.

We’ve created a resource that will help companies get a leg up on their San Jose web marketing.

One of the first steps the small business should take is to get listed in a variety of web directories, But which ones? We’ve compiled a list of the top directories as well as instructions on how to get listed on them. It’s only a click away, and available at no charge from us at Penrose Productions.

These directories will not only help potential customers directly access a business through that directory, but it will also help businesses get found in the search engines.

San Jose web marketing directoryDownload this report now, to jump start your San Jose web marketing.

It’s available on our site for free. Just head over to our page on web marketing and head down to check mark #4 to find the download.

And if you decide that you don’t have the resources to do all of this work yourself, give us a call at 650-969-8273. The pros at Penrose Productions will be delighted to help you with your San Jose web marketing.

 

 

San Jose Video Production at a Friend’s Home

We were pleasantly surprised to get a call to do a San Jose video production at the home of an old friend.

San Jose video production work has been taking off lately as the companies we shoot for have been making their marketing plans for 2014. As we’ve pointed out, video is becoming a more and more important component of sales and marketing efforts as time goes on. And being the savvy marketers that our clients are, they see the ever-increasing need for videos in the marketing mix.

One of our good clients is the great team at Abbey Carpets/Blossom Valley Interiors in San Jose. While meeting with owner Steve Delamore to plot video marketing strategy for 2014, we discusses the need to capture broll footage of his installation crews at work. Looking at the calendar, he identified the perfect house for much of the shooting of the flooring installation to be done. Steve shared that the owners were not just wonderful people that are terrific to work with, but they are having all the floors re-done, including both carpeting and Karndean design flooring.

Imaging my surprise when he told me that the job would be shot at the home of some good friends of many years.

I’ve known Julie and Ron for many years through church work that we’ve done together, and since I hadn’t seen them in quite a while, it was great news that we had an excuse to go to their home. It’s always a treat to see them, and the opportunity to do San Jose video production work in their home was very cool.

It was a great treat to reconnect again and we compiled a series of videos of our shooting in their home. In this particular clip, you’ll see our cameraman in action capturing the application of glue to the floor so that Karndean Design Flooring can be installed. You’ll see the installer applying the adhesive in the kitchen where the refrigerator will stand.

We’ll have more clips of this San Jose video production shoot to share in upcoming blog posts.