Get Me on Page 1 of Google

Today’s business people always seem ask, “Can you get me on page 1 of Google?”

Frankly the short answer is that yes we can. It’s all a matter of what you want to get to page one of Google for. What keywords will help people to find you when they search for your product or service?

As we’ve pointed out in an earlier blog post on review videos, when new clients evaluate a business or product that they are not familiar with, they’ll often look for reviews of that business or product. While some will go directly to Google Plus or Yelp or some other review site, often they will do a simple Google search which includes this information:

  • city and/or other location name
  • business or service type
  • followed by the word “review”

Will customers discover your business if they search using that keyword phrase?

One of the quickest ways to say yes to “Get me on page 1 of Google” is to have a review video.

92% of Google searches never get past the first page, so when clients say “get me on page 1 of Google” they are asking a very relevant question. A business MUST be ranked on the first page of the search results. And once you are on that front page, a terrific way to get found is to have a video there. The YouTube thumbnail that shows on the page truly makes your video stand out from the rest of the text-based entries on the page.

get me on page 1 of google

Review videos are a terrific way to get your business viewed in a good light also. For the business that may have some negative reviews online, the review videos will of course feature only the very top reviews. The videos are completely accurate but naturally do not highlight the negative.

Recently I did a video to answer the request of how to get me on page 1 of Google and have posted it here.

As mentioned in the video, since we are the specialists at getting videos ranked onto page 1, we’re looking forward to doing it for you. Your yearning to get me on page 1 of Google will be satisfied – guaranteed!

To get YOUR review video produced and ranked onto page 1 of Google, it’s actually cheaper than you think. To learn more, look at what we do here at Penrose Productions. To get us to get your video ranked in the search engines, give us a call at 650-969-8273.

Review Videos are Great for Driving Business Customers

Review videos can help a business build customer confidence in their product or service.

And when a customer has that confidence, that’s when they’ll pick up the phone or come in the door.

When evaluating a business or product that he or she is unfamiliar with, a new client will often consult reviews of that business or product. While many will go directly to Yelp or some other review site that they trust, many times they will do a web search. Typically this search will consist of this search string:

  • city or location name
  • type of business or service
  • the word “review”

Will this customer find your business if they search using that keyword phrase?

Review videos can make sure that they do find you.

As we’ve mentioned before, 92% of Google searches never get past page 1, so it’s imperative that your business get ranked on that first page. And once you are on that front page, a great way to get listed is to have a video. The YouTube thumbnail that shows on the page really makes your video stand out from the rest of the text-based entries on the page.

Review videos are a terrific way to get your business in the best light as well. For the business that may have some less than complimentary reviews on Yelp, the review videos will of course feature only the best reviews. While completely truthful, the review videos naturally do not highlight negative reviews.

And when clients see all-positive review videos, they are more likely to contact that business.

Let’s show an example of a review video, shall we?

In this video, the search term we are trying to rank for is “Palo Alto home care service review” and after being uploaded a few days ago to YouTube, it is already ranking on page 1 of the search engine results among over 9 million results. In fact, it’s the 6th ranked entry in the organic (non-paid) search engine results. See how the video thumbnail draws the eye?

palo alto home care service review

Here’s the video itself as seen on YouTube:

Our task over the next several days is to get the video ranked even higher on page 1 so that it will be even more visible to anyone searching for that search term. In addition this review video will climb up in rankings for other search terms for which it is not already on page 1.

Since we are the specialist at getting review videos ranked onto page 1, we’re looking forward to showing how this happens.

And if you want YOUR review video produced and placed onto page 1 of Google, it’s cheaper than you think. To learn more, look at what we do at Penrose Productions. To get us to help you get ranked in the search engines, contact us at 650-969-8273.

 

 

 

What are business videos and why should we make one?

Today, business videos step up to fill the  marketing gap left by media advertising and newspapers.

As the internet continues to grow, marketer and customer interaction can happen in numerous ways and one of the best ways to get recognition is through business videos.

So what are business videos and why should I make one? Business videos are videos specifically made to demonstrate any product or brand which a company wants to market. Videos can help a customer understand the product’s features and benefits and they are powerful because a lot of information can be delivered in a short clip. This short clip has a wide reach as it can be used on multiple channels online and offline and via mobile. Business videos engage the audience which is the key to marketing today; after all a product demo on YouTube is easy to find watch and share and you just don’t get this with the traditional marketing methods.

 

What are sales funnels and why are they important?

sales funnelA good sales funnel consists of three levels:

1) The upper level which should be high level ideas and content designed to make potential leads complete an action rather than buy.

2) The Mid-level where your content is more in-depth allowing you to better qualify your original leads.

3) The lower level; this content should help you close the sale with your now pre-qualified buyers.

A good sales funnel can help turn more leads into customers and then retain them.

Good business videos help in reaching a wide range of leads before helping covert them into customers. However before making business videos several things should be taken into consideration:

1) Firstly the actual money comes from the lower level of sales funnel so business videos are particularly effective at targeting the lower level of sales funnels.

2) Try to keep business videos targeting the upper levels of the sales funnel brief; you want your potential lead to want to know more and have to continue through the funnel to find more.

3) Strategy is important; so try to come up with a good plan of how you will use video in your sales funnel before you start.

Business videos are an engaging way of interacting with your audience and can provide you with massive social proof due to the viral nature of being able to share videos online; they are the perfect promotional tool in today’s market.

For your business video, call Penrose Productions at 650-969-8273. We’re the experts in business videos.

Best San Francisco Video Marketing: Get on Page One of Google

The best San Francisco video marketing is to get the video listed on page one of Google.

The best San Francisco video marketing is difficult but worth it. A recently study confirms that video has better conversion than any other forms of digital content , with 71% of respondents indicate that video performs better than text and images. Getting no. #1 position on Google will not only give terrific visibility, but huge traffic influx as well. According to a recent post on Search Engine Watch, the first page of listings in Google’s organic result receives over 90 percent of the traffic. Fewer than 10% of searchers even get to page 2 and beyond.

Why is video marketing huge today?

If you run a business in the Bay Area (or even nationwide), here are some quick facts to help you get the best San Francisco video marketing:

  • Do what the big boys do: over one third of large brands generated over hundred content marketing videos per year
  • Approximately 71% of respondents confirm that video converts better than any other content.
  • Brands get terrific ROI from their YouTube Channels.
  • 86% of study participants use some form of measurement to evaluate video marketing effectiveness. As we’ve written before, you should measure your videos’ effectiveness.

YouTube visibility brings huge ROI.

Many companies and brands use video exposure on websites such as YouTube to get a high return on investment. However, to get on page 1 and appeal to that 90+% of traffic, you need to make video content that people want to watch.

It doesn’t matter if you make a gorgeous video no one gets to see it.

YouTube marketing experts know what potential customers want to know when they see any video:

  • What the Product or Service Can Do
  • How the Product or Service Can Benefit
  • How They Can do it Themselves

 Learn From the YouTube Experts

When it comes to video marketing, there is no magic bullet. We at Penrose Production are the best San Francisco video marketing company, and we can get your videos on page one of Google. We optimize videos, optimize titles, add descriptions and tags, create custom thumbnails, and add an interactive annotation to make videos search engine friendly.

Here’s an example of a YouTube video that we have optimized to rank for “Best San Francisco video marketing.”

This video is ranked on page 1 of Google for the keyword phrase “best San Francisco video marketing.” We’re sure you’ll agree that the thumbnail draws your eye and makes it most likely to be clicked:

 

The YouTube thumbnail is the key.

Getting on page one of the Google search results page is obviously important. Most searches on Google will not show more than one video on page 1 (there are exceptions, and we can help exploit that). And when there are just one or two videos there, they really stand out and attract the viewer’s eye due to the video thumbnail. And that thumbnail can even be customized to highlight a sale, special offer, etc. to entice the viewer to click on it. Don’t let your video be relegated to pages 2 and beyond.

best san francisco video marketing

For the best San Francisco video marketing, come see us. The video marketing experts at Penrose Productions help businesses grab a portion of that 90% of organic traffic that comes due to page one positions In Google and other search engines.

Get found, get clicked, get business. Don’t let your business be anonymous.

 

Identify Your Video Advertising Competition

You’ve got to know your video advertising competition if you want to beat them.

SimpsonDOGevitiToday folks are addicted to seeing videos online. Whether these are educational videos that are amusing, humorous or serious or video advertising, most folks can’t pull themselves away from their computer screens thanks to this kind of digital technology.

In case you already know that video advertising promotions are a powerful instrument that may assist you to boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local video advertising competition.

Video promotion refers to video advertising that displays your services and products online using video representation.

Video advertising has recently acquired extreme popularity due to its simplicity and effectiveness.

Generally these days, folks would rather watch an online video than read. For this reason, smart business owners have turned to video advertising to bring customers.

The whole goal of identifying adversaries that are using video is to analyze what they’re doing too as estimate its effectiveness. Based on this particular information, you will be better equipped to create and advertise online videos that’ll crush your competition.

  1. First, check your competitors’ websites to determine if they’ve videos posted. Most companies who create on-line videos post your competitors on their sites as well as video sharing websites such as YouTube. These are the challengers you need to watch when preparation and creating videos if you locate videos on their website.
  2. Next, simply go to YouTube and kind a local key word term associated with your business in the search box. If some of your rivals have videos on YouTube, and they are correctly optimized, they need to come up as well.

Additionally pay careful attention to the of your competitors.

You could get some insight about how their videos are made, what they did to get high search result rankings, and what message they are trying to carry.

If so, keep these adversaries on your radar as well. And when you’re ready to take them on, give us a call. We’re always available to help with your online video production.

Business Videos from an MBA

When looking for a producer to do your business video, you might want to trust it to someone with an MBA.

Business videos are becoming more and more instrumental as time goes on. The reliance on web videos by consumer and business buyers alike is becoming more and more pronounced every day. In fact, a recent survey finds that businesses are moving increasingly from trying to reach their customers on regular TV to web video.

This is not a surprise.

We’ve all heard the astounding statistics about the growth and influence of web video:

  • there are 4 billion YouTube videos watched every day
  • the average YouTube viewer watches 5 hours of video per month
  • there are 100 hours minutes of video uploaded to YouTube every minute

These numbers are truly staggering but are in fact, growing. People are becoming more and more addicted to internet videos.

And how does a sharp business person communicate with all these potential buyers?

business video producer Jim PenroseBy creating their own business videos, of course. And to do this, the obvious step is hiring a video producer with a diverse business background. And what could be more appropriate that a video producer with an MBA from one of America’s most prestigious business schools?

 

I was pleased to learn that a profile I had submitted to my MBA magazine at the University of California Business School had been accepted for their “Alumni Notes” section. In it, I recounted how the broad business background of the Haas Business School had given me a broad background that allowed me to help create business videos for my clients for over 30 years.

I am proud of the diverse background I have received, not only from my MBA studies, but from the many years of experience in producing award-winning videos.

Perhaps more importantly, I’m proud of the 100% customer satisfaction rating we’ve received.

When it comes to making business videos, we truly relate to the perspective of our clients. Rather than trying to create fluff videos that entertain, we create business videos that accomplish the goals that we mutually develop with our clients.

Why don’t you come by and see what you can get from a company that truly understands business videos? Come to Penrose Productions.

 

Measure Web Video Success in Sales and Marketing

Do you ever wonder how to measure web video success in your sales and marketing efforts?

If you’re a content marketer or advertiser, there’s no doubt you know the power of video marketing.  Video is one of the top resources that potential clients and customers turn to when they’re doing pre-purchase research and want to learn more about what a business has to offer.  Video content, done correctly, is one of the best ways to market to these new potential customers while also keeping your current customers engaged.

A common question we hear about video when it comes to marketing and sales is how to actually measure web video success.

measure web video success

In essence, how will you know if it’s working?   This is a really important question to answer because if it’s neglected, you may find yourself spending unnecessary time spinning your wheels (or ‘reels’ in this case!) without seeing any results. Or if the video does work well, can it do better?

Before you start any video marketing, you want to make sure you have goals set in place and an understanding of the metrics you’ll use to track the achievement of those goals.

The most common goals for video marketing are:

  • to increase brand awareness and drive engagement
  • to generate leads and drive sales opportunities
  • to drive traffic to website
  • to encourage subscriptions to a service (whether it’s a mailing list or video-based premium feature)

Once your goals are set, and you have your video up and running, you want to begin to measure web video success by examining the metrics.

To strategically do this, you need to look further beyond the ‘views’ metric.  Sure, this is a great place to start, but it’s only the tip of the iceberg.  Getting your video looked at is important — in fact, after video creation it’s at the top of the sales funnel.

But you need to drill down deeper to the metrics listed below if you want full insight on how your measure web video success:

Click-Through Rate:

How many people are clicking from your video to your website (especially if your video has links embedded leading directly to your website or another landing page)? Click-through rate is a great indicator of a strong video as well as consumer interest in a product.  Individuals that click-through most likely have some level of interest in learning more about your product or service making this a strong metric to determine lead generation opportunities, an important step when you measure web video success.

Shares and Likes:

If you want to maximize brand awareness, build social credibility and reinforce thought leadership for your brand, social shares and likes can give you excellent insight to how you’re performing. This is especially true in the BtoC marketplace. Forrester Research has found that 70% of consumers trust brand recommendations from friends. So you can see that this is a great ‘immediate’ goal to have if you’re trying to build brand or product awareness, even if you are not going for the direct sell.

Conversion Rate:

This is perhaps the ultimate way to measure web video success for your sales and marketing videos. If you have got the proper analytics installed, you can measure the customer journey through your website, and from this, investigate where your customers are going after watching your video.  If they’re going to your ‘Contact Us’ page or visiting your e-commerce store, your video is most likely doing an excellent job of converting (depending on what your goals are).  If you’re noticing a high bounce rate (people leaving the site), this could be an indication that you need to spend some time re-examining your video content and strategy.

Ultimately you need to test.

Because of the great variety of variables that can go into the success of a web video (or any marketing program, for that matter) it is important to test. Your would want to gather the above statistics as a way to measure web video success for you first web video, and without changing other variables, compare the first video with another version. The one that fares better is the one you should continue with (your “control”) and test against the version you create after that.

It’s clear that video should be an important part of your marketing and sales content mix, but we hope that we have also illustrated how important it is to clearly outline your goals, as well as the metrics by which you’ll track those goals when you’re producing those videos. Monitoring your metrics is the best way to measure web video success and tell whether your efforts are successful or not. And it can help you determine whether you need to adjust your strategy or if you should keep on rolling with your present (and successful!) marketing and sales video strategy.

Now About Your On-camera Message

Tips for improving your on-camera message

Recently I read an article in Men’s Health Magazine (I know, I know, but stick with me here). I thought that several of the points made were valid in the article at “13 Insanely Simple Ways to be More Likable.” It occurred to me that several of these items can also be related to delivering a great on-camera message.

We cover many tips for what to wear on camera, but these relate to how you address the camera.

I was especially impressed by points #6, 7, 8, 12, 13 in the article, and they are listed below.

In our years of producing video productions we often have CEOs and other C-level executives deliver staged on-camera messages and presentations to their employees (we usually edit the presentation and it gets uploaded to our client’s internal website) and some come off better than others. In fact, when we shoot live events and record their speeches to the live audience for later distribution as an on-camera message, the same principle applies.

So those points in the article are totally congruent with some of the things they can do to improve their message on camera.

on-camera messageWe are often told that it is important not to judge a book by its cover; however, many of us make up our minds about a person on the first initial impression. If on-camera messages play a role in your job, then it is imperative that you know how to present yourself well on screen if you want to improve your on-camera message.

Some people naturally come across well when it comes to presenting themselves to an audience while others struggle to look natural or relaxed on camera. The following tips will help you to improve your on-camera presentation.

1. Don’t cross your arms

When someone crosses their arms over their body, it makes them appear standoffish and unfriendly. This kind of body language makes a person look unapproachable and difficult to relate to; it might also seem rude. Many people use this type of body language when they are nervous, so make a conscious effort to relax and make sure that your palms are open and facing the camera while you talk.

2. Smile

Smiling is a simple enough gesture, but many of us forget to smile, especially when we are tense. A smile makes you appear warm, friendly and approachable; don’t be afraid to use a smile in your presentation when it is appropriate and you’ll help your audience to feel at ease.

3. Try Positive Thinking

If you are uncomfortable at presentation then this will show in the way you come across to your audience. Some people are better presenters than others, but don’t let this thought overwhelm you and don’t get caught up in negative feelings over how you might appear on screen.
Concentrate on delivering your message in a clear and concise way and use all of the positive aspects of your personality to get your message across and engage with the audience.

4. Make eye contact

Of course, the camera doesn’t have an eye, but the lens functions as one. When you are presenting to the camera, look straight at the lens. This can help you to appear confident and the audience will find it easier to engage with you. Using eye (lens) contact can help the audience to feel like they have a connection with you and they are more likely to listen to your on-camera message.

5. Be Yourself

People know when someone is giving a false impression. Don’t try and be outgoing, witty and entertaining if that doesn’t reflect your persona or style. Most people are pretty savvy and if an individual’s presentation appears contrived, they will notice. Play to your own strengths and use them to convey your message with clarity.

 

Obstacles to Video Marketing Success

Recently we read about video marketing success in a report that was published in June 2014 entitled “B2B Video Marketing: B2B Benchmarks and Best Practices.”

video marketing success as found in demand metric studyThis report was produced by Demand Metric Research Corporation in partnership with Ascend2, and it was sponsored by VidYard. The report was a study in which 398 marketing sales and business professionals worldwide were polled regarding their use and video marketing successes with B2B videos. And all of the respondents had either used video for BtoB marketing or were planning to.

There were a number of interesting findings in the study.

One included what the respondents felt were the obstacles to video marketing success. We were dismayed (but not surprised) to read that 47% of the people responding to the survey cited a lack of budget for their video has an obstacle. Fully another 45% indicated a lack of in-house resources or a problem.

I suspect strongly that these two categories are both largely the same respondents to the survey.

Creating compelling content was another major factor users said was another obstacle to video marketing success.  To us this merely underscores the fact that many of the people in the B2B marketing world do have an understanding of the need for Media Marketing, but do not have a strong comprehension of what it takes to create a successful video. In the remainder of the study, B2B marketers indicate strong understanding of the process. This indicates that they know how to what to do with the videos once they have been created.  However it did not seem that many of them on grasped what was necessary to create those videos in the first place.

As a professional video production company, our job is to lower those barriers of entry to B2B marketers who realize the need for good strong videos.

Obviously if they do not understand how to get them created efficiently and effectively, they are not going to continue with the video production process. The plain truth of the matter is that many videos are not very expensive to make and instead can be produced at a price that’s returns a great ROI. Many videos such as this one below have in the relatively simple production cycle and do not require extensive (if any) use of video cameras and the recording of video and audio on location or in the studio.

As you can see in this video we have not used a video camera to create the visual images necessary to communicate, yet it is a video marketing success. Instead we use the video editing process to merge graphics, narration and music. We also have the ability to use stock footage in video production as well, also avoiding the need to hire a camera and crew.

The primary challenge begins with the lack of an effective media strategy before beginning the video.

And as it turns out this was the fourth greatest obstacle to video marketing success as defined in the study. In fact 33% of the B2B marketers realize that they lacked an effective strategy. This indicates some awareness of the problem, however a full 26% of the of people who responded suggested that producing studio quality video was also an obstacle to video marketing success as mentioned above. Studio quality video is NOT necessary in order to effectively communicate the message and of course this is particularly important when budgets are limited. So if we may be so humble we would like to suggest that you contact us at Penrose Productions so that we can discuss with you ways in which the video production process can be effective for you and maximize your ROI.  Time after time we have seen that he budgets do not have to be nearly as high as you fear.

Video Content Must Be Engaging

Show and Sell: Video Content Engages Consumers

Why do consumers love great video content?

video content

There are a million and one businesses that rely heavily on their online presence to drive promotions and sales.

But there is one thing that almost all of them have in common: they all seek to connect with their customers in a meaningful way.  The good news is that there is no shortage of ways to accomplish this goal. Pinterest, Twitter, Facebook, and Google advertisements are just a few examples. However, a new survey from Animoto suggests that there is one medium that can increase sales for almost any business: quality video content.

In the survey they note that video is a huge factor in the purchasing decision:

  • 73 percent of all consumers are more likely to purchase after watching videos explaining a product or service
  • 96 percent of all consumers find videos helpful when making purchase decisions online
  • 71 percent of all consumers say watching video content produced by businesses leaves them with a positive impression of the brand, service or company

The benefits of creating high quality videos to promote your products or services have been well documented.

After Google, Youtube is actually the second largest search engine on the internet. Consumers look for videos to inform them about product reviews, customer satisfaction, and just the overall vibe that a company is putting out. Here are a few of the reasons why every business owner should be using videos to promote their company.

Have you ever heard the expression “You only get one chance to make a first impression”?

This is especially true in the world of business. When customers conduct an online search for your product, and they are able to find helpful and informative videos, it leaves the majority of people with a positive impression of your company. Consumers appreciate videos because they allow them to have a higher level of confidence when making purchasing decisions. According to the survey, a whopping 93% of respondents reported that videos are helpful in deciding which product to buy, as well as how to best use the product after it is purchased.

Every business owner knows that their job doesn’t end after they have made a sale.

Continuous engagement and customer support is crucial if you want to earn consumer loyalty and repeat business. This is another area where businesses will find videos to be extremely helpful. The survey found that not only do videos encourage customers to research and purchase additional items from the same brand, but they actually cause a company to be perceived as being more trustworthy. With this in mind, most business owners would probably agree that they can’t afford not to have quality video content to back up their products.

Just because video content provides an excellent medium for finding and connecting with customers, it doesn’t meant that just any old video will do.

Video content is critical. If your video is too long, many viewers will be turned off and may choose to skip your video altogether. 83% of the consumers in this survey reported that the ideal video for a product or service is five minutes or less. It is also important to organize your video content in a meaningful and approachable way, so several smaller videos are often a better choice than one hour-long installment.

Creating video content can be a bit intimidating if you have no prior experience doing so.

If you aren’t a professional videographer, don’t worry, we specialize in helping you create professional and engaging videos on whatever topic you desire. So if you would like to promote your business, increase your web traffic, or just make it easier for customers to find and connect with you, contact Penrose Productions for help in creating quality videos. It’s great place to start.