Final Video Production Chapter for Some True Heroes

Video production from the 1980s comes full circle.

On Veteran’s Day 2013 in the US, what more fitting way to use video production than to honor some of the great heroes from an earlier generation? We’ve always had a great passion and appreciation for our vets, so back in 1989 when our video production company was young, we took it upon ourselves to send a crew to Tacoma, WA, site of that year’s annual Doolittle’s Raiders reunion.

If you haven’t heard of Doolittle’s Raiders, you’re missing a great story.

This is the saga of 80 men who volunteered for a dangerous mission in the early (and dark) days of 1942. Their mission was to take off from an aircraft carrier and bomb the supposedly invincible Japanese homeland, just 4 & 1/2 months after Pearl Harbor. The mission, although it did little damage, brought a great shot in the arm to the American public at a crucial time.

Many books and movies have been written about the raid, and there have been some video productions in the form of documentaries. One of the big blockbuster movies was the 2001 film “Pearl Harbor.” There are many historical inaccuracies in the movie, especially about the Doolittle Raid. It’s absurd to think that fighter pilots would be converted to bomber pilots for this (or any) mission and they certainly did not return home to Pearl Harbor after bombing Tokyo. But, Hollywood needed to put Ben Affleck over Tokyo to sell tickets, right?

We suggest that you take the time to read more about the Doolittle Raiders. There is much to learn about these true American heroes, their impact, their reunions, and their later lives.

In fact, several of the Raiders did die in the raid and a few captured. There were others that died in action elsewhere later in the war.

While we were at the 1989 reunion, our video production crew was able to capture a number of terrific interviews with these amazing men.

Jacob DeShazer

One was with a wonderful, humble man who was captured, imprisoned and tortured by the Japanese, and amazingly returned to Japan after the war as a missionary. More information is available about Mr. DeShazer and his remarkable life here.

 

 

 

We recorded this inspirational interview with Jacob DeShazer:

Part of the tradition of the Doolittle Raider reunions is that they do a roll call of all the Raiders, living and dead. It’s a private ceremony, but I have seen video of it.

They have been holding a bottle of 1896 cognac for the final toast when only two Raiders are left. This year, only four Raiders are still alive, they are well into their nineties, and they have decided that enough is enough. They held their final reunion a few days ago (only three were well enough to make the trip), opened the cognac, and drank a toast to their departed brethren.

The final toast was turned into a public event at the US Air Force Museum. This hour-long video shows that final toast. The first 3/4 of the program was dedicated to presenting the history of the raid, and the men who were on it. If you are so inclined, the entire video is very inspiring, but to see just the toast, scroll the video toward the end.  

Here’s to these particular brave and inspiring men and to all our veterans. Thank you for your service!

We’re delighted to have been able to use our video production skills just a tiny bit to share the story of Jacob DeShazer.

 

 

Silicon Valley Video: Another Past Client Calls on Penrose

We’ve recently produced a Silicon Valley video for a client who found us after 20 years.

As we reported earlier this summer, we had a Silicon valley video production client come back to us after not doing video for 20 years. We’re proud to say that it’s happened again.

A couple of weeks ago, lightning struck a second time and we were called upon by a past (and now current) Silicon Valley video production client. The client had moved on to another firm (or two or three) in the meantime and he remembered us.  But this time they were in a rush.

Judging by their past history as our Silicon Valley video production client, they knew who to call.

silicon valley video shoot

The task was to shoot, edit and output the product video in less than a week. This included narration in both English and Mandarin. Despite the tight deadline of a week, we were able to do the complete production within that time frame. Here we are on location at the client’s office.

So you want to know about the product? Sorry, we’re under NDA and the video was delivered for the client on the web and as a DVD. The company has already featured the video in their booth in Chna.

So if you need a video fast, if you need it good and you want someone to keep your company information to themselves, you’ve come to the right place.

Penrose Productions is the leader of Silicon Valley video production – call today at 650-969-8273

 

Posted 10/22/13

 

Video Press Releases Increase Views 55%

Video press releases are shown to increase user views in controlled study.

We were intrigued to read recently that video press releases scored a significantly higher viewership that those press releases without videos. The methodology and logic was detailed in a recent Reel SEO article about the video press release comparison.

In it, author Greg Jarboe reports on a test that was run by New Orleans marketing company Get City Dealz. Three press releases were sent out at the same time of day on successive Saturdays last February:

  • with only an embedded video
  • with only an embedded picture
  • without either a picture or video  

The test showed that the video press release got 55% more views.

The results were hardly surprising, as we’ve been saying for quite some time (as in this post on BtoB video marketing) that video gives the marketer a strong edge these days, and this obviously holds true for video press releases.

video press releases get results

The video press release test was flawed in it’s approach, however.

As any good marketer or scientist knows, the proper way to test the effect of different variables is to isolate them and change just one at a time to measure their impact. In this study, the results would have been better measured if there had been a couple of more controls:

  • instead of three different press releases, they should have used the SAME press release (instead of 3 different ones), one with video, one with an image, and one without either
  • send all three releases out on the same date, instead of 3 successive weeks.

That said, the measurement of the effect of the response to video press releases would have probably been pretty much the same. However, to make the claim that they are 55% more effective may or may not be true.

Bottom line: you can rest assured that video press releases will get a better response than they would without the video embedded.