Stock Footage for Business Videos

Sock footage can give a great bang for the buck to business videos.

Business video productions can range widely in price from hundreds to hundreds of thousands of dollars. For the hard-pressed small business, video is a tool that should be employed, but the dilemma is how to keep the price at the lower end of the range. Stock footage can help immensely.

business video stock footage

Stock business video footage can be a cost effective way to enhance your video.

Stock footage is a resource that is growing in use, and it can vary in quality widely. The cost for this stock business video footage varies as well. You rarely want to use stock footage exclusively, as it’s usually best to include footage of the actual company facilities and stakeholders in a business video production.

But it can be done.

We recently created a quick little business video promo for Penrose Productions which was 100% stock footage, plus stills from our past shoots.

Regardless of the message, stock video footage can be much cheaper than hiring a crew to get essentially the same shots. We’ll gladly consult our many stock footage resources to aid in your next business video.

From there, the editing of this stock footage will be the key to creating a terrific and impactful business video production.

 

Video Marketing Software Leverages YouTube

Video marketing can use extra tools to help leverage the power of YouTube videos.

Video marketing with YouTube can be a great way for companies and organizations to use a free server to store their videos. It’s easy to use, but there are some serious limitations when it comes to your video marketing.

When relying solely on YouTube, video marketing methods are constrained when using the annotations feature. This is a great feature but is completely self-serving for YouTube, as they want us to stay on their site. Thus the links that you can embed in annotations section of your YouTube video will only link within YouTube. They will allow you viewers to go to another YouTube video for example, but you can not use annotations to send your viewers to your order page or your website, for example.

There are now video marketing software tools to send your viewer wherever you would like them to go, and one is even free.

You can use the site at LinkedTube to send your viewers to any url you would like. But you can not do this within YouTube — it works for embedded videos only.

 

So, if you want to use a YouTube video as a video marketing tool, you can go to their site and input the relevant information to get a free embed code for placing you video within your site. The tool does not offer too much flexibility but you can create the basic embedded links with the tool, and with a little knowledge of html, edit some of the parameters in the code.

An example is below, where we have used the LinkedTube tool to put a link on our short video marketing doodle video to lead viewers to our portfolio (again, you can’t do this within YouTube). The link shows on the video at the top when you hover your mouse on it.

In the rush to aid us in our video marketing efforts, several companies have developed advanced embedding solutions in your videos on a paid basis. These platforms give a wide variety of features that allow entrepreneurs and video marketing experts the ability to embed links to apps, pictures, other videos, calls to action, etc.

 

BtoB Video Marketing is here to stay

Video marketing belongs in the BtoB space every bit as much as the consumer marketplace.

With over 31 years of helping companies with their video marketing it comes as no surprise to us that surveys now confirm the popularity and use of BtoB video marketing. Web videos have truly helped firmly entrench video marketing productions in this way, but we’ve seen this since the early 1980s.

Our thoughts and recollections of this video marketing history were stirred by the reading of an interesting BtoB marketing survey conducted by Software Advice in January of this year.

In it we see that in a survey of BtoB marketers, over 90% of the respondents said they used videos in their BtoB marketing efforts. And listed as a separate category, “video demos” came in with 70% of the people using them. Presumably this is a subset of the 90% “videos” number.

BtoB video marketing

As we mentioned, this comes as no surprise, as video marketing productions for our clients are the backbone of our business model. We’ve always tried to sell potential clients on the advantages of video:

  • it’s cheaper than having to send a sales rep
  • the consistency of the sales pitch — same story every time
  • video shows every feature and benefit the client thinks is important

We have won national video production awards for our training and communications videos as well, but video marketing programs are our bread and butter.

From the beginning we’ve been producing video marketing tapes, then video marketing DVDs, and now web video marketing programs.

Although some of these are directed to consumers, most are in the BtoB space. In fact we’ve done worldwide video production work for companies that wanted their products or services explained or demonstrated to their clients.

If history holds, in another 10 or 20 years we’ll be looking at a whole new technology for sharing video marketing messages. But regardless of the delivery platform, there will always be the need for professionals to tell a compelling and effective video marketing story.

We hope to be there to share our insights then. Maybe we’ll just publish this blog post with an added paragraph about that new deliver platform…

 

Small Business YouTube Video Scripting for Search Engine Power

Small business YouTube videos can boost your search engine rankings tremendously, but it all starts with the scripting.

We’ve shared how small business YouTube videos can boost your search engine ranking, due largely to the love that these small business YouTube videos get from Google. After all, the latter owns this online video hosting company.

And Google even admits this themselves as they coach us how to make your YouTube videos more visible in the search engines.

When we post small business YouTube videos to help our quest for greater visibility to potential clients, we want to exploit every factor that we can to improve our odds of being found.

This starts right at the beginning, during pre-production of the small business YouTube video.

Google can not tell the content of our small business YouTube videos from the visual aspects; only through the audio. That is why the audio becomes so important. Theoretically, we could have ugly video throughout the production and Google wouldn’t know the difference. (More about this later.)

Remember that when optimizing your small business YouTube video on the YouTube site, the audio should be included in two areas of your small business YouTube video page:

  • captions
  • description

YouTube and Google search these areas to learn about their content and relevance. So we want to script our audio so that it maximizes our search engine results.

This means using your well-chosen keyword phrase properly in the audio portion of the small business YouTube video script.

This can be done in any way that is audible:

  • voice-over narration
  • on camera narration
  • singing the words

Having a nice scenic video with just music and now words will not get you any search engine power from the audio portion of the video small business YouTube production, so you want to include spoken words.

We’ve written before about how to make sure your audio is included in the captions and description of your small business YouTube video. Follow those steps after the video is completed to be sure you get maximum search engine leverage.

Now what about ugly video? If the search engines don’t care, should we?

ugly videoThe answer is of course, because getting found more easily in the search engines is only one part of the customer acquisition equation. If we manage to get our small business YouTube video ranked on page one of Google, but it looks bad, customers aren’t going to be interested in giving us a chance at their business.

So quality images are key for your small business YouTube video, but make sure that the audio script follows the rules above.