Silicon Valley Video Editing System Working to Save Trees

State-of-the-art Silicon Valley video editing system being used to help save the rain forest.

Through our 31+ years of doing Silicon Valley video editing and production, we’ve come to truly appreciate the broad diversity of projects that we’ve been a part of. We’ve traveled extensively to conduct many of these video shoots and done worldwide video production for many clients.

Projects have ranged from a round the world video production trip for a semiconductor manufacturer, to a Maui video production of a hotel there, to several US nationwide video productions for the folks at CityPass.

This time we won’t be hitting the road, however. The work that we’re going to do is confined to the post production portion of footage already shot in the Amazon rain forest.

We’ve just finished the installation of our new AVID video editing system and the first project is to assist local resident Katherine Holden in her quest to save the rain forests. What makes Katherine unique is that she is a 71 year old woman who is learning to climb huge trees in the rain forests in order to bring consciousness to their dwindling habitat.

silicon valley video editing client Katherine HoldenKatherine is an amazing woman and she tells us that she has had a love of climbing trees ever since she was a little girl. By her own admission that was more than a few years ago, so to see a woman all rigged up and climbing trees at age 71 is truly an inspiration.

Katherine has already posted several videos of her adventures, and you can see them here on Katherine’s YouTube channel. One particularly interesting short video is a time-lapse of her rigging a bed for sleeping in a tree:

The finished videos we edit in our Silicon Valley video editing facilities will be used in presentations Katherine uses to share her work with the world and to draw attention to the environmental issues in the rain forests.

BTW, Katherine came to us by way of Thumbtack — so glad she did!

See our Thumbtack profile here: Guaranteed Video Production

 

New AVID Editing System Added for San Francisco Bay Area Video Clients

AVID editing is still the standard for San Francisco Bay Area video editing and throughout the US.

In the San Francisco Bay Area video editing community and throughout the country, AVID edit systems are acknowledged as the standard of the industry. It becomes even more evident as you travel throughout the nation (especially the L.A. production community) that AVID is not just the San Francisco Bay Area video standard, but the national standard as well.

We’ve used AVID edit systems since we made the switch to non-linear editing in the 1990s and ever since then we’ve relied on their products. That’s why it was a no-brainer to add another AVID system to handle our expanding work load.

Our growth is coming in two areas:

  • legacy business (sales, marketing, training, and communication videos for businesses)
  • small business videos (primarily to gain greater search engine visibility).

Because of these expanding areas, we needed to add more edit capacity. While we have never limited ourselves to only doing San Francisco Bay Area video productions, the need is greatest for that geographical region. We look forward to putting it to use for those in other areas of the country (and even the world) as well.

We’re finding that as businesses seek higher search engine rankings through video, they realize that the video is important not just for SEO rankings, but to get customers in the door. So to accomplish this the smart companies wnat a truly professional look. Our new AVID system will contribute to doing that for our clients. And as we’ve pointed out previously, when our web videos are uploaded, we don’t want the clients to feel the need to do any YouTube video editing of their program.

San Francisco Bay Area video editing

Small Business Video Optimization on YouTube – Editing

Small business videos on YouTube should not need editing in the YouTube interface to get higher viewer engagement.

On July 22 we shared a post where we talked about the basics of optimizing your small business video on YouTube. At that time we promised to share the advanced features of getting your small business video on YouTube so that it can be found and viewed, with the bottom-line result of more customers.

Your small business video on YouTube should be in edit mode. As we mentioned in our July 22 post, you’ll see at least three images to choose from as a thumbnail. YouTube randomly picks one freeze frame each from the first, second and third 1/3 of the video. While the one in the middle third is chosen by default, you want to pick the freeze frame that is the most interesting. You want potential viewers who see the video to click on it, of course, so pick the one that you think will cause viewers to be most likely to click. Since YouTube began, videos have only had these three images to choose from and it has been a constant source of complaint that users had now control over this. No matter how much YouTube experts tried to game the system, they could not crack the code to get their preferred freeze frame to be the video thumbnail they would choose. That has changed now and YouTube is making a user-determined thumbnail available. At this point it is only available to YouTube Partners, so if you’re just starting out you won’t have that choice. Here’s a peek at what it looks like when you are a partner:

small business video YouTube thumbnail

Editing your small business video in YouTube

At the top of the page, you can click enhancements and you can actually do some editing in your video. While these are nifty ways to change your video, for a small business video they should not be necessary. That’s because you should have had your small business video professionally produced and at the point of uploading your videos should have had all necessary editing done.

As information however, there are a wide variety of tools from basic editing to special effects, audio enhancements. A particularly useful one is their video stabilization, which can be used if you make the mistake of shooting a video using a handheld camera instead of using a tripod. This is one of the 8 Ways to Doom Your Small Business Video Project.  A video pro will shoot with a tripod or other camera mount, so you shouldn’t have to use that YouTube tool.

Annotations for your small business video

In the annotations section, there are some useful additions that can help your small business video. You’ll see that you can add speech bubbles that can function as:

  • a call to action
  • a link to another video
  • a link to your Google+ page

We’ll look at this more in depth next time, including how to create these annotations. But as a teaser, you can see an example in our video production demo shown above. At the end of this short video (at 1:03 until the end) you can see an annotation that invites the viewer to visit our Google+ page.

 

Video Marketing is a must today

Why video marketing?

video marketing shoot

Individuals are always looking for information, and right now the vast majority of people in the US (or at least those looking to spend money) go on the internet when they’re thinking about buying, So since you want to be where your customers can find you, it seems obvious that you want to be on the internet too.

But it doesn’t help to have a website if you can’t be found in the search engines.

And you know that Google has the #1 search engine anywhere, bar none. And Google realizes that video brings about a much greater user engagement than plain text or even pictures. So since Google wants engaged people, they are increasingly featuring video in their internet searches. Not only do the videos show up in the organic (non-paid) searches, but they have an icon that serves as kind of beacon for people searching.

Do you know what the #2 search engine on the planet is?

Well, it’s YouTube. And since Google owns YouTube, this means the tie between internet searches and video is even stronger. They blatantly feature YouTube videos in their search engine results, giving them a clear preference to other video hosting sites. Go figure…

Did you know that there are over one billion unique visits to YouTube videos each month? That equates to more than six billion hours of video a month. Over one hundred hours of video are uploaded every minute to YouTube; that’s more than ten years of video every 24 hours of video. More video is uploaded to YouTube in a month than the three major US television networks created in the last 30 years – combined

It’s mind boggling to realize that just a few years ago YouTube didn’t even exist.

This all has dramatic impact on the need for video marketing. Since people engage with video and Google wants to show you relevant videos in their searches, video becomes a fantastic opportunity for you to both:

  • appeal to your customers, and
  • engage them once they find you.

How do you get to the top of search engines with video marketing?

This is the $64,000 question. Since the moving images in the video itself are not technically searchable at this time, there are lots of other video marketing factors that go into being found. So you have to have someone who knows how to correctly create the:

  • title of the video
  • description of the video
  • tags in the video
  • how the video is scripted (since YouTube uses voice recognition to create a script of the audio track)
  • what category it is listed in
  • number of views
  • number of likes
  • engagement — how long the video is watched
  • number of subscribers
  • number of comments
  • how much is the video re-posted or embedded
  • and other factors

The short story is that for an effective video marketing strategy you need someone experienced at getting YouTube videos ranked highly.

The engagement factor can not be over-emphasized in video marketing.

Using videos can improve the know-like-trust aspect of doing business. Let’s face it — your personality, customer service, etc. just do not come out from printed text or even pictures on your website or brochure. Video helps you share your story personally, emphasizing those things important to your customer. And video works when your physical store or facility is closed; the video can work 24 hours a day,

But it is absolutely critical that your video marketing efforts meet both of the above goals: getting you on Google’s first page, and building rapport with the viewer so that he or she will want to buy. Meeting just one of the goals is useless.

But be warned. The work necessary to get customers to your website and engage them is not a “set and forget” process. It requires regular attention. The amount of that attention needed is directly correlated to the competitiveness of the video marketing keywords you need to rank for.

We’ll have more on the topic of keyword research later, but for now, know there are techniques around the obvious standard keyword research methods.

 

 

Fun San Jose Video Production is done

This San Jose video for a small business was lots of fun to create.

We often produce San Jose video productions, as well as those in San Francisco, or around the world. And it’s always lots of fun when we get to express our creativity.

In my blog post of July 3 about a fun video production for San Jose-based Abbey Carpets, we indicated we’d be sharing the video once completed.  It’s up on YouTube now and we’re happy to let you see it.

The challenge was to create a marketing video for Abbey Carpets/Blossom Valley Interiors in San Jose. We used footage from a video camera that shoots at a very low frame rate, so that when the video is played back at normal speed everything is in fast motion.

Using that footage as a basis, we constructed a story around the old-time movie format that it suggested. By using the “before” footage in black and white, we added title cards, film scratches and ragtime piano music in the edit.

Kudos to Steve Delamore and the entire staff at Abbey who embraced the process and trusted our professional judgement for the creation of this video.

Now that the video is up on YouTube, it’s time to leverage the power of YouTube videos for search engine optimization. It will take awhile to get this San Jose video ranking on the front page for competitive keywords such as “San Jose Flooring” but already after just 2 days for the term “Karndean San Jose” this video is the #2 ranked organic search on Google:

 

San Jose Video SEO