Business videos on Facebook

Posting business videos on Facebook: What day of the week is best?

Business videos are showing up increasingly in social media, especially on Facebook. The videos are all part of the trend to increasing social engagement on social media.

There was a great article yesterday by LinchpinSEO that showed the best days of the week to post on Facebiij business pages, segmented by industry. In it the author looks at the amount of engagement different Facebook posts received based on which day of the week they were posted.

Engagement was calculated giving most weighting to “likes” on Facebook, with lesser emphasis to comments and shares. The methodology is not shared in the article, so we’ll have to wonder if the percentage weightings were compiled from analysis of the samples, or whether they simply used standard Facebook engagement percentages.

Regardless, the implications for posting business videos is obvious. The savvy marketer has to include this in his or her bag of tricks.

It is highly instructive to those who market for the various industries mentioned so that these marketers can see when to post business videos and other entries for highest engagement. Some are highly intuitive, such as highest engagement levels in the entertainment industry coming on Saturdays and Sundays. However, some surprise, including the highest engagement in the financial industry coming on Fridays and Sundays.

It is interesting to see the article and come to your own specific conclusions about when to post your business videos.

Video Production Mountain View award to Penrose Productions

Video Production Mountain View Award to Penrose for 2012

FOR IMMEDIATE RELEASE

U.S. Commerce Association’s Award Honors the Achievement

NEW YORK, NY, October 25, 2012 — For the fifth consecutive year, Penrose Productions has been selected for the 2012 Best of Mountain View Award in the Video Production category by the U.S. Commerce Association (USCA).

The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

This is the first year that a business has qualified as a Five-Time Award Winner. Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.

About U.S. Commerce Association (USCA)

U.S. Commerce Association (USCA) is a New York City based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.

The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Commerce Association